What We're Reading: Page 304
Industry reads hand-picked by our editors
Jul 18, 2017
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Mobile Marketer
Snapchat provides self-serve tools to make video ads
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TechCrunch
Google launches Hire, a new service for helping businesses recruit
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The Drum
Possible leaders confirm exit to unicorn
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The Wall Street Journal
Sizmek to acquire fellow ad tech company Rocket Fuel for $125.5 million
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AdAge
Six ways marketers need to adapt in the AI age
Jul 17, 2017
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Mobile Marketer
How B-Reel helped Gorillaz throw a virtual house party for the end of the world
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Retail Dive
Why retailers are going all in on subscription services
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MediaPost Communications
Facebook rolls out GIF maker
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AdAge
Why marketers are betting on bots
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Food Dive
Will consumers scream for new Haagen-Dazs ice cream packaging?
Jul 14, 2017
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Retail Dive
Walmart expands back-to-school efforts to grow digital sales
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AdAge
New hires at Pinterest hint at more video ads — and new categories — to come
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Business Insider
Ice-cream maker Häagen-Dazs scoops out its biggest ever rebrand
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Mobile Marketer
Facebook tests AR camera technology from Meitu
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Variety
Snapchat Show earns first Emmy nomination, for NBC's 'The Voice'
Jul 13, 2017
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The Wall Street Journal
Online publishers try reducing ads to boost revenue
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Retail Dive
Walmart Store No 8 launches VR developer competition
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Campaign
These 10 brands saw most improvement in social conversation over last year
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Bloomberg
Apple's billion devices give augmented reality edge over Google
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Mobile Marketer
Papa John's adopts Facebook's latest food ordering option
Jul 12, 2017
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Mobile Marketer
Bank says it was wrong about Snapchat's ability to innovate ad product
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CNBC
Google, Amazon and 80,000 websites are protesting against the FCC's plans to reverse net neutrality
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Food Dive
Why have grocery stores changed the channel on TV advertisements?
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Business Insider
How $300 million mattress startup Casper is shaking up advertising
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The Wall Street Journal
Twitter hires former Goldman Sachs and Intuit exec Ned Segal as CFO
Jul 11, 2017
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Retail Dive
9 reasons why Prime Day matters — to Amazon and the rest of retail
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Mobile Marketer
L'Oréal gets mobile AR makeover
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The Wall Street Journal
Snap shares fall below IPO price for first time
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CIO Dive
Google looks to redesign the ways people interact with AI systems
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Adweek
This year's IAB Podcast Upfront event will feature 13 industry leaders
Jul 10, 2017
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Retail Dive
Study: Gen Z more likely than millennials to buy luxury brands
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The Wall Street Journal
Facebook again cuts price of Oculus Rift VR headset
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Adweek
Alexa is more likely to recommend Amazon Prime products, according to new research
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Mobile Marketer
GE Healthcare divides documentary into 1-minute segments for Instagram
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Recode
Google is funding a new software project that will automate writing local news
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