What We're Reading: Page 305
Industry reads hand-picked by our editors
Jul 07, 2017
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AdAge
The next big title in media agencies: chief AI officer?
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Food Dive
Whole Foods seeks a new creative agency
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Digiday
War on words: Emoji search is spreading
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Mobile Marketer
Cathay Pacific debuts interactive 360-degree video ad
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MediaPost Communications
Email still the king of ROI, says DMA
Jul 06, 2017
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Mobile Marketer
Snapchat adds links, backdrops and voice filters
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The Wall Street Journal
Disney's channels: Children are tuning out
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Retail Dive
Loyalty growth slows due to lackluster rewards
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AdAge
'We're not dumb': Brands worry Twitter underestimates its bot problem
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Business Insider
Mobile ad specialist AdColony cut nearly 100 jobs as part of a shift in strategy
Jul 05, 2017
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Adweek
Facebook Is Now Reducing the Reach of Users Who Routinely Share Fake News, Clickbait and Spam
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The Drum
Spongebob fronts Greenpeace attack ad targeting BP & Total over Amazon oil drilling
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VentureBeat
Coke AI strategy takes its cue from Sting
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Marketing Land
How video ad quality affects campaign performance on Facebook
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The Drum
Ray Kurzweil, father of the singularity, on brand trust, how AI can help advertisers & technology aiding human evolution
Jun 30, 2017
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Mobile Marketer
Facebook: Why mobile video ads must work fast
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AdAge
Patriotic advertising: Not always a good fit
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Adweek
Burger King CMO says brands must respect agencies as partners, not dismiss them as vendors
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Business Insider
Verizon's plan to create a data powerhouse to challenge Facebook and Google is fraught with challenges
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Recode
How do teens really use Instagram, Snapchat and other apps?
Jun 29, 2017
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Mobile Marketer
Facebook updates Messenger to make bots easier to find
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Adweek
WPP cyberattack serves as a wake-up call to agencies and CMOs alike
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Variety
AMC pitches $5 monthly ad-free streaming tier through Comcast
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CIO Dive
App economy expected to reach $6.3 trillion by 2021
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Marketing Week
Alibaba's CMO on its ambitions to be the first global Chinese brand
Jun 28, 2017
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CIO Dive
Petya or not? Rash of ransomware spreads globally
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MediaPost Communications
Google fined $2.7B by EU; not all agree with penalty
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Mobile Marketer
Tommy Hilfiger adds chatbot to autoplay video ads
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The Wall Street Journal
Dentsu Aegis hires agency veteran Nick Brien for leadership role
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The Drum
Shutterstock acquires custom content creation platform FlashStock
Jun 27, 2017
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Retail Dive
Dov Charney’s American Dream
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The Wall Street Journal
Publicis CEO goes to Twitter to take lumps, defend controversial awards ban
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Food Dive
Amazon-Whole Foods merger could create headaches for struggling CPG brands
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Recode
Pandora CEO Tim Westergren plans to step down
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Mobile Marketer
Facebook promises mobile app for video producers
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