What We're Reading: Page 307
Industry reads hand-picked by our editors
Oct 06, 2016
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Retail Dive
Why Best Buy is betting big on virtual reality
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WSJ
After stumbles, Oculus tries to regain its footing in virtual reality
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MediaPost
Sorrell: I'm no Trump, but I'm right about everything, especially Facebook
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Digiday
Bots are the new apps, only they suck (for now)
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NYT
Twitter’s fate: Marc Benioff of Salesforce addresses acquisition talk
Oct 05, 2016
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CNBC
‘Android is not invincible’: What Google is risking by releasing its Pixel smartphone
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Bloomberg
Jack Dorsey is losing control of Twitter
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Retail Dive
Kohl's launches mobile payment app ahead of holidays
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CNBC
Why Apple is bringing advertisements to its App Store now
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Venturebeat
As Google embraces 4K content, Ultra HD is almost ready for prime time. Your move, Apple.
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Reuters
Amazon launches reading feature for US Prime members
Oct 04, 2016
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VentureBeat
How to watch Google’s biggest hardware event of the year
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AdAge
A digital monoculture is a bigger threat than the Terminator scenario
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Marketing Land
With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign
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Adweek
Why Snapchat, Facebook and other platforms are trying to shed the 'social' label
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WSJ
CMO Today: NBC reduces ad clutter on ‘Saturday Night Live’
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Social Media Today
New study looks at what makes people unfollow brands on social
Oct 03, 2016
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AdAge
Facebook's faulty stats: Solving the video engagement measurement problem
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Recode
Disney shouldn’t buy Twitter, but the fact that it thought about it should terrify Big Media
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Adweek
Noreen O'Leary, one of advertising's most iconic journalists, has died
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Marketing Land
Gmail finally supports responsive design: answers to 4 burning questions
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Digiday
Twitter's pre-roll ads are slow to take off with influencers
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Social Media Today
How Uninformed Feedback Can Hurt Your Content Marketing
Sep 30, 2016
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Digiday
Some publishers appear to be cooling on Facebook Instant Articles
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AdAge
In an industry first, ESPN lands a major agency to pay for out-of-home viewing
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Social Media Today
How to Effectively Evaluate and Integrate New Marketing Tools
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WSJ
Facebook ad campaign will urge users to stream live video
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Adweek
8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers
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Glossy
The state of YouTube’s beauty influencer industry
Sep 29, 2016
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Digiday
MasterCard’s head of media: 'It’s hard for us to pay agencies fairly when they’re making money on the side'
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Adweek
Google, Facebook, Amazon, IBM and Microsoft team up to make artificial intelligence less scary
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Recode
Kik Messenger is no longer growing
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CNET
Apple and Deloitte partner on 'Enterprise Next' service
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AdAge
'Interrogate the data': CMOs are sick of digital ad hype
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Social Media Today
Google Penalty for Pop-Ups Coming in 2017
Sep 28, 2016
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Digiday
In the shadow of Facebook, Snapchat and Twitter take potshots
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CMO
62% Of B2B Marketers Say They’ve Improved At Content Marketing
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WSJ
Ad industry tries to leave ‘Mad Men’ mentality behind
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Marketing Land
Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
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Marketing Week
Performance-related pay: good for transparency but bad for creativity?
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Adweek
8 takeaways from Facebook's panel of execs during Advertising Week
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