What We're Reading: Page 308
Industry reads hand-picked by our editors
Sep 27, 2016
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VentureBeat
Google’s grand plan to target the ‘next billion’ internet users
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Recode
Why Disney won’t buy Twitter
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Adweek
Here's what really matters when it comes to political digital video campaigns
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Marketing Land
Why contextual campaigns provide value across the enterprise
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Digiday
Confessions of an ad tech veteran: ‘You have no idea how much should be charged’
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AdAge
Why Snapchat's Spectacles can succeed where Google Glass failed
Sep 26, 2016
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The Wall Street Journal
CMO Today: The Cloud Over Advertising Week
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Tech Crunch
Is Facebook having a crisis of confidence over all the bad news its algorithms are making?
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Digiday
What ad agencies will look like in 2025
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The New York Times
Making Video Ads That Work on Facebook’s Silent Screen
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Bloomberg
Why Twitter investors may end up seriously disappointed if there's a sale
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Adweek
Here are the winners of the second annual #Femvertising awards
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Marketing Land
How many videos top publishers post daily to Facebook, YouTube
Sep 23, 2016
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Digiday
Time-based ad buying makes a lot of sense, but it still faces an uphill battle
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Marketing Week
How Chinese brands are breaking through in the West
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Adweek
Nielsen says mainstream consumers really are interested in virtual reality
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Glossy
Why fashion brands are gaga for chatbots
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Recode
If you've ever created a Yahoo account, take these steps immediately to protect your data
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MediaPost
Percent Of TV channels viewed drops to single digits, Nielsen attributes digital choices
Sep 22, 2016
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BBC News
Playing with trust - does a social media marketing hoax work?
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Adweek
Instagram has now sold ads to 500,000 brands after a huge 6-month run
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Fast Company
5 Essential Tips For Brands Battling Social Media Trolls
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The Wall Street Journal
Apple and Google browser tweaks could boost mobile video
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Variety
Advertisers flock to Donald Trump-Hillary Clinton presidential debates
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Retail Dive
Deloitte: Holiday sales to grow by as much as 4%
Sep 21, 2016
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Adweek
Dentsu's mobile agency says a 'significant amount' of app-Install ads are fraudulent
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Retail Dive
Facebook tailors dynamic ads for brick and mortar
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Bloomberg
An ‘interview’ with Google’s new digital assistant
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CIO Dive
Survey: CMOs — not CIOs — more likely to spearhead digital transformation efforts
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VentureBeat
5 bots to try this week: Evabot, Fashion Brobot, Event.io, BreakingSports, and American Express
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Digiday
Trump, Skittles and the death of real-time marketing
Sep 20, 2016
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Tech Crunch
Voice is chat’s next battleground
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Adweek
Marketers are getting the Snapchat targeting data they want. Will that scare off users?
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Recode
Google and Apple should have limits, too, says Europe’s competition enforcer, Margrethe Vestager
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Variety
TV Ratings: Emmy Awards hit all-time low up against Sunday Night Football
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Time
This interactive virtual reality experience relaxes you in minutes
Sep 19, 2016
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Wired
Inside Google's internet justice league and its AI-powered war on trolls
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Business Insider
Adidas' ad agency says user retention on its Snapchat videos is 'insane' compared to YouTube
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The Wall Street Journal
Facebook hires executive with India ties for messenger app push
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Variety
Jimmy Kimmel Emmys monologue will get Facebook 360-degree video
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Adweek
It's time for marketers to help ease the consumer anxiety they've helped create
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VentureBeat
We’re in the messaging era, but chatbots are not ready
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