What We're Reading: Page 309
Industry reads hand-picked by our editors
Sep 16, 2016
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Recode
Mode Media used to be worth $1 billion. Now it’s shutting down.
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Bloomberg
The bot economy is growing even faster than the app economy did
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Variety
Netflix ‘monetization gap’: Streamer earns less per hour viewed than most TV networks, study finds
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The Wall Street Journal
Unilever is in talks to acquire Jessica Alba’s Honest Co.
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Marketing Land
Adobe Target expands beyond A/B testing to automated optimization of user experience
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Business Insider
Walmart is ramping up its battle with Visa
Sep 15, 2016
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Digiday
'It's ugly’: Publishers offer scathing assessments of AdBlock Plus ad exchange idea
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AdAge
Why Brands Need to Budget for Beautiful Creative on Mobile
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Adweek
As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players
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Marketing Land
How the ‘average user’ has ruined e-commerce experiences
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The Wall Street Journal
Snapchat clone Snow drifts into messaging mainstream
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ABC News
Exclusive: Why Apple CEO Tim Cook prefers augmented reality over virtual reality
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Forbes
Google Pixel Launcher: 4 big design changes to expect
Sep 14, 2016
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The Wall Street Journal
Twitter Faces Crucial Ad Test With Live NFL Broadcasts
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Marketing Land
The stat-backed holiday advertising tips to know for 2016
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MediaPost
A New Generation's Behaviors Will Change Affluent Marketing
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ClickZ
Mid-roll video ads on the rise
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Venture Beat
Twitter launches live video app for Apple TV, Amazon Fire TV, and Xbox One
Sep 13, 2016
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Ad Age
NFL Ad Rates Soar as Marketers Clamor for Time in TV's Last Great Reach Vehicle
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Social Media Today
8 Tips on How to Deal with Negativity on Social Media
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Media Post
Ad, TV, Video Trades Organize Around Tech Standards: Seek Single 'Mezzanine' Format
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Marketing Land
Why sales chat needs to be part of your multi-channel strategy
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Ad Age
How Fitbit Is Staying a Step Ahead in the Race for Wearables
Sep 12, 2016
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Media Post
Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters
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Ad Exchanger
Will WhatsApp Spark A ‘Pull Advertising’ Revolution?
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Digiday
How marketers are distributing 360-degree videos beyond YouTube and Facebook
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Ad Week
How to Fix the Problem When Big Data Fails in Digital Media Planning
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Social Media Today
Is Snapchat's Need to Be Ephemeral Making It Just That?
Sep 09, 2016
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Ad Week
Why Have B2B Brands Fallen Behind on Social Media?
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Digiday
'It's sad it's come to this': Confessions of an agency CMO on diversity quotas
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Marketing Land
Google buys API management firm Apigee
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Tech Crunch
Twitter now acts more like a messaging app with read receipts, typing indicators & web link previews
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ZD Net
LinkedIn unveils its new blogging platform
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eConsultancy
How Casper uses clever marketing & content to sell mattresses
Sep 08, 2016
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Wall Street Journal
Facebook’s ‘Trending’ Feature Exhibits Flaws Under New Algorithm
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Business Insider
Rumors of a Twitter buyout are accelerating
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Luxury Daily
Bloomingdale’s gamifies in-store shopping through Snapchat filters
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Social Media Today
How to Establish Business Relationships with Bloggers
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Tech Crunch
Facebook’s path into the messaging future
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