What We're Reading: Page 309
Industry reads hand-picked by our editors
May 25, 2017
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Mobile Marketer
Report: Snapchat offers discounts on ad placements
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Digiday
'No real separation of church and state': Marketers are skeptical of Google’s new attribution tool
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CIO Dive
Proposed privacy bill wants to give consumers a say in how their data is sold
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Campaign
Why Unilever's Sustainable Living brands are driving growth
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Business Insider
A longtime Snapchat exec who helped build its ad business has left the company
May 24, 2017
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Mobile Marketer
Lancôme boosts mobile speed, sales with Google's progressive web app
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Marketing Land
Two social media heavyweights show us inside Amazon's Influencer Program
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Recode
Pinterest is putting its autoplay video ads in a lot more places
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MediaPost Communications
Millennials most likely to engage with email marketing
May 23, 2017
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AdAge
Amid plummeting sales, JC Penney taps new CMO with 'broad retail expertise'
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Variety
Twitter hires former Bloomberg video exec Todd Swidler to run live video business
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Mobile Marketer
Google Assistant unveils app directory for easier discovery
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Digiday
'Gold from a marketer’s perspective': Pinterest is quietly gaining a foothold among marketers
May 22, 2017
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AdExchanger
Video scarcity pushes publishers to consider context – not just reach
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Mobile Marketer
Lufthansa expands Snapchat engagement strategy offline
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Adweek
It's time to take the brand out of branded content
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The Guardian
Revealed: Facebook's internal rulebook on sex, terrorism and violence
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Variety
Google-funded study touting YouTube boost to the music business deemed misleading by RIAA
May 19, 2017
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The Wall Street Journal
FCC votes to scale down net neutrality rules
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Retail Dive
Wal-Mart's e-commerce play brings big payoff in Q1
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MediaPost Communications
ANA gives advertisers guidance to combat lack of transparency in programmatic
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AdAge
Inside Target's new marketing playbook
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Adweek
Saatchi LA trained IBM Watson to write thousands of ads for Toyota
May 18, 2017
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The Daily Beast
McDonald’s child grief commercial should be shown, not pulled
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Mobile Marketer
Snap, Interpublic, R/GA name 8 startups for marketing tech studio
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Business Insider
Facebook's plan to disrupt TV advertising may have hit a wall
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Digiday
#SquadGoals: Brand snark and slang on social media doesn't work
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Adweek
Coke 'Hilltop' and the tension that leads to powerful advertising
May 17, 2017
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Mobile Marketer
Facebook admits to overbilling on video carousel ads
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Marketing Land
Twitter co-founder Biz Stone returning to company to help 'guide culture'
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Retail Dive
Wal-Mart experiments with tech-enhanced 'Next-Gen' stores
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Variety
Google may preview its new VR headset at I/O conference
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TechCrunch
The war over artificial intelligence will be won with visual data
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