What We're Reading: Page 310
Industry reads hand-picked by our editors
May 16, 2017
-
Fortune
How Unilever risked too much on Dove to appeal to women
-
Mobile Marketer
QR codes are back! But are they really better than before?
-
AdAge
Happy days for broadcasters -- as long as they're selling sports
-
Digiday
Publishers are using Facebook video to drive commerce revenue
-
Yahoo! Finance
Inside ESPN's plan to reinvent SportsCenter
May 15, 2017
-
Mobile Marketer
How an auto dealership drives sales with a chatbot
-
MediaPost Communications
Nordstrom losing luster with younger shoppers
-
Retail Dive
Nike, H&M join Circular Fibres initiative promoting 'circular economy'
-
Marketing Land
How Lenovo uses martech to build unified campaigns around its separate business groups
May 12, 2017
-
The Wall Street Journal
Vivendi offers to acquire Groupe Bolloré's stake in Havas
-
The Drum
Why Western brands need to abandon outdated ideas and embrace modern China
-
Mobile Marketer
M&M's turns Times Square into an interactive 'ARcade' for new flavor
-
The Hollywood Reporter
Lionsgate ordered to pay $5.8M to 'Biggest Loser' star Jillian Michaels over YouTube channel
-
Digiday
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
May 11, 2017
-
Chicago Tribune
Why your online shopping habit is a threat to Coca-Cola
-
Campaign
How Fidget Spinners became the hottest promotional product since beer cozies
-
Recode
Snap's Spectacles business isn't a big business
-
Retail Dive
Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter
-
The Music Business Journal
Coca-Cola and music: A case study
May 10, 2017
-
Variety
Amazon announces new Echo Show with touch screen, introduces Alexa calling
-
The Wall Street Journal
Sinclair-Tribune combo could create future addressable TV giant
-
Retail Dive
Target to pilot next-day delivery for loyalty members
-
Digiday
Do ad buyers have a moral obligation to save media?
-
Mobile Marketer
Pinterest upgrades visual search tech with QR capabilities
May 09, 2017
-
AdAge
Sinclair buys Tribune for $3.9 billion, creating TV goliath
-
Mobile Marketer
Starbucks drives 27% of customers to trial app via in-store QR codes
-
Business Insider
Netflix and Facebook seem to share a crucial thesis about the future of TV shows
-
CIO Dive
Oracle looks to cash in on data cloud
-
Recode
The New York Times' digital business more than doubled in the past six years
May 08, 2017
-
TechCrunch
Snap's first earnings this week will give a heat check on the new ad ecosystem
-
Mobile Marketer
Ink Cards pencils in Pinterest for Mother's Day app install campaign
-
The Wall Street Journal
The rise of transparent digital ad buying
-
AdAge
The chief creative job has a murky future at big brands
-
CIO Dive
Amazon CEO: Greatest potential of AI may lie beneath the surface
Previous
