What We're Reading: Page 311
Industry reads hand-picked by our editors
May 05, 2017
May 04, 2017
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Mobile Marketer
Study: Mobile ad growth contributes to viewability decline
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The Wall Street Journal
Airbnb teams with Hearst on magazine guided by travel site's data
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Variety
Verizon is paying the NFL $21 million for exclusive streaming rights to one football game
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Food Dive
Hershey seeks creative solutions to center store sales declines
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The Wall Street Journal
Cleveland, Golden State are among NBA esports launch teams
May 03, 2017
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Mobile Marketer
Snapchat offers advertisers a new way to reach all viewers
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The Wall Street Journal
Interpublic Group's top media executive to depart
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TechCrunch
Facebook to add 3,000 to team reviewing posts with hate speech, crimes, and other harming posts
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Variety
Hulu Live TV service launches with 50 channels for $40
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Digiday
Scotch brand Macallan has a new touchable video
May 02, 2017
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Mobile Marketer
Snapchat opens up viewability into Snap Ad campaigns
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Variety
Disney sets more family-friendly path for Maker Studios
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The Wall Street Journal
Twitter announces more live video deals
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CIO Dive
FCC releases draft 'restoring internet freedom' rules, begins public comment period
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Digiday
After 18 years, About.com is rebranding as Dotdash
May 01, 2017
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Adweek
In the wake of Fyre Festival fiasco, will the effectiveness of celebrity influencers take a hit?
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Mobile Marketer
Alexa steps further into Amazon's spotlight as Android app market shuts down
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Ars Technica
Facebook helped advertisers target teens who feel "worthless"
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CNET
Twitter starting 24/7 news stream with Bloomberg, report says
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Variety
Dish loses 143,000 TV customers in Q1 as revenue, earnings drop
Apr 28, 2017
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Adweek
Hey Pepsi, here's how it's done. Heineken takes on our differences, and nails it
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Marketing Week
Coca-Cola to axe 1,200 jobs as it shifts to new 'cluster' model
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Business Insider
Snapchat tops Facebook and Twitter on privacy — here's why brands should care
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Mobile Marketer
Report: Lyft surged amid Uber's Q1 woes
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Bloomberg
Airbnb goes after business travelers with new booking tool
Apr 27, 2017
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Mobile Marketer
Twitter added users, video viewers in Q1 but ad revenue dropped 11%
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Digiday
'If ESPN can’t make it, who can?': The age of media austerity
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CIO Dive
FCC chairman outlines plans to roll back net neutrality rules
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The Wall Street Journal
How a wine brand advanced digital ad measurement
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Variety
BuzzFeed's latest viral craze: Ex-staffers bashing the company on YouTube
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