What We're Reading: Page 310
Industry reads hand-picked by our editors
Oct 04, 2016
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VentureBeat
How to watch Google’s biggest hardware event of the year
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AdAge
A digital monoculture is a bigger threat than the Terminator scenario
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Marketing Land
With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign
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Adweek
Why Snapchat, Facebook and other platforms are trying to shed the 'social' label
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WSJ
CMO Today: NBC reduces ad clutter on ‘Saturday Night Live’
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Social Media Today
New study looks at what makes people unfollow brands on social
Oct 03, 2016
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AdAge
Facebook's faulty stats: Solving the video engagement measurement problem
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Recode
Disney shouldn’t buy Twitter, but the fact that it thought about it should terrify Big Media
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Adweek
Noreen O'Leary, one of advertising's most iconic journalists, has died
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Marketing Land
Gmail finally supports responsive design: answers to 4 burning questions
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Digiday
Twitter's pre-roll ads are slow to take off with influencers
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Social Media Today
How Uninformed Feedback Can Hurt Your Content Marketing
Sep 30, 2016
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Digiday
Some publishers appear to be cooling on Facebook Instant Articles
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AdAge
In an industry first, ESPN lands a major agency to pay for out-of-home viewing
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Social Media Today
How to Effectively Evaluate and Integrate New Marketing Tools
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WSJ
Facebook ad campaign will urge users to stream live video
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Adweek
8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers
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Glossy
The state of YouTube’s beauty influencer industry
Sep 29, 2016
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Digiday
MasterCard’s head of media: 'It’s hard for us to pay agencies fairly when they’re making money on the side'
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Adweek
Google, Facebook, Amazon, IBM and Microsoft team up to make artificial intelligence less scary
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Recode
Kik Messenger is no longer growing
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CNET
Apple and Deloitte partner on 'Enterprise Next' service
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AdAge
'Interrogate the data': CMOs are sick of digital ad hype
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Social Media Today
Google Penalty for Pop-Ups Coming in 2017
Sep 28, 2016
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Digiday
In the shadow of Facebook, Snapchat and Twitter take potshots
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CMO
62% Of B2B Marketers Say They’ve Improved At Content Marketing
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WSJ
Ad industry tries to leave ‘Mad Men’ mentality behind
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Marketing Land
Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
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Marketing Week
Performance-related pay: good for transparency but bad for creativity?
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Adweek
8 takeaways from Facebook's panel of execs during Advertising Week
Sep 27, 2016
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VentureBeat
Google’s grand plan to target the ‘next billion’ internet users
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Recode
Why Disney won’t buy Twitter
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Adweek
Here's what really matters when it comes to political digital video campaigns
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Marketing Land
Why contextual campaigns provide value across the enterprise
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Digiday
Confessions of an ad tech veteran: ‘You have no idea how much should be charged’
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AdAge
Why Snapchat's Spectacles can succeed where Google Glass failed
Sep 26, 2016
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The Wall Street Journal
CMO Today: The Cloud Over Advertising Week
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Tech Crunch
Is Facebook having a crisis of confidence over all the bad news its algorithms are making?
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Digiday
What ad agencies will look like in 2025
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The New York Times
Making Video Ads That Work on Facebook’s Silent Screen
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Bloomberg
Why Twitter investors may end up seriously disappointed if there's a sale
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Adweek
Here are the winners of the second annual #Femvertising awards
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Marketing Land
How many videos top publishers post daily to Facebook, YouTube
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