What We're Reading: Page 311
Industry reads hand-picked by our editors
Sep 23, 2016
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Digiday
Time-based ad buying makes a lot of sense, but it still faces an uphill battle
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Marketing Week
How Chinese brands are breaking through in the West
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Adweek
Nielsen says mainstream consumers really are interested in virtual reality
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Glossy
Why fashion brands are gaga for chatbots
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Recode
If you've ever created a Yahoo account, take these steps immediately to protect your data
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MediaPost
Percent Of TV channels viewed drops to single digits, Nielsen attributes digital choices
Sep 22, 2016
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BBC News
Playing with trust - does a social media marketing hoax work?
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Adweek
Instagram has now sold ads to 500,000 brands after a huge 6-month run
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Fast Company
5 Essential Tips For Brands Battling Social Media Trolls
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The Wall Street Journal
Apple and Google browser tweaks could boost mobile video
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Variety
Advertisers flock to Donald Trump-Hillary Clinton presidential debates
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Retail Dive
Deloitte: Holiday sales to grow by as much as 4%
Sep 21, 2016
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Adweek
Dentsu's mobile agency says a 'significant amount' of app-Install ads are fraudulent
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Retail Dive
Facebook tailors dynamic ads for brick and mortar
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Bloomberg
An ‘interview’ with Google’s new digital assistant
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CIO Dive
Survey: CMOs — not CIOs — more likely to spearhead digital transformation efforts
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VentureBeat
5 bots to try this week: Evabot, Fashion Brobot, Event.io, BreakingSports, and American Express
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Digiday
Trump, Skittles and the death of real-time marketing
Sep 20, 2016
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Tech Crunch
Voice is chat’s next battleground
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Adweek
Marketers are getting the Snapchat targeting data they want. Will that scare off users?
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Recode
Google and Apple should have limits, too, says Europe’s competition enforcer, Margrethe Vestager
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Variety
TV Ratings: Emmy Awards hit all-time low up against Sunday Night Football
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Time
This interactive virtual reality experience relaxes you in minutes
Sep 19, 2016
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Wired
Inside Google's internet justice league and its AI-powered war on trolls
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Business Insider
Adidas' ad agency says user retention on its Snapchat videos is 'insane' compared to YouTube
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The Wall Street Journal
Facebook hires executive with India ties for messenger app push
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Variety
Jimmy Kimmel Emmys monologue will get Facebook 360-degree video
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Adweek
It's time for marketers to help ease the consumer anxiety they've helped create
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VentureBeat
We’re in the messaging era, but chatbots are not ready
Sep 16, 2016
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Recode
Mode Media used to be worth $1 billion. Now it’s shutting down.
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Bloomberg
The bot economy is growing even faster than the app economy did
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Variety
Netflix ‘monetization gap’: Streamer earns less per hour viewed than most TV networks, study finds
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The Wall Street Journal
Unilever is in talks to acquire Jessica Alba’s Honest Co.
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Marketing Land
Adobe Target expands beyond A/B testing to automated optimization of user experience
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Business Insider
Walmart is ramping up its battle with Visa
Sep 15, 2016
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Digiday
'It's ugly’: Publishers offer scathing assessments of AdBlock Plus ad exchange idea
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AdAge
Why Brands Need to Budget for Beautiful Creative on Mobile
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Adweek
As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players
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Marketing Land
How the ‘average user’ has ruined e-commerce experiences
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The Wall Street Journal
Snapchat clone Snow drifts into messaging mainstream
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ABC News
Exclusive: Why Apple CEO Tim Cook prefers augmented reality over virtual reality
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Forbes
Google Pixel Launcher: 4 big design changes to expect
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