What We're Reading: Page 311
Industry reads hand-picked by our editors
May 12, 2017
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The Wall Street Journal
Vivendi offers to acquire Groupe Bolloré's stake in Havas
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The Drum
Why Western brands need to abandon outdated ideas and embrace modern China
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Mobile Marketer
M&M's turns Times Square into an interactive 'ARcade' for new flavor
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The Hollywood Reporter
Lionsgate ordered to pay $5.8M to 'Biggest Loser' star Jillian Michaels over YouTube channel
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Digiday
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
May 11, 2017
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Chicago Tribune
Why your online shopping habit is a threat to Coca-Cola
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Campaign
How Fidget Spinners became the hottest promotional product since beer cozies
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Recode
Snap's Spectacles business isn't a big business
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Retail Dive
Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter
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The Music Business Journal
Coca-Cola and music: A case study
May 10, 2017
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Variety
Amazon announces new Echo Show with touch screen, introduces Alexa calling
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The Wall Street Journal
Sinclair-Tribune combo could create future addressable TV giant
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Retail Dive
Target to pilot next-day delivery for loyalty members
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Digiday
Do ad buyers have a moral obligation to save media?
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Mobile Marketer
Pinterest upgrades visual search tech with QR capabilities
May 09, 2017
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AdAge
Sinclair buys Tribune for $3.9 billion, creating TV goliath
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Mobile Marketer
Starbucks drives 27% of customers to trial app via in-store QR codes
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Business Insider
Netflix and Facebook seem to share a crucial thesis about the future of TV shows
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CIO Dive
Oracle looks to cash in on data cloud
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Recode
The New York Times' digital business more than doubled in the past six years
May 08, 2017
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TechCrunch
Snap's first earnings this week will give a heat check on the new ad ecosystem
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Mobile Marketer
Ink Cards pencils in Pinterest for Mother's Day app install campaign
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The Wall Street Journal
The rise of transparent digital ad buying
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AdAge
The chief creative job has a murky future at big brands
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CIO Dive
Amazon CEO: Greatest potential of AI may lie beneath the surface
May 05, 2017
May 04, 2017
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Mobile Marketer
Study: Mobile ad growth contributes to viewability decline
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The Wall Street Journal
Airbnb teams with Hearst on magazine guided by travel site's data
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Variety
Verizon is paying the NFL $21 million for exclusive streaming rights to one football game
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Food Dive
Hershey seeks creative solutions to center store sales declines
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The Wall Street Journal
Cleveland, Golden State are among NBA esports launch teams
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