What We're Reading: Page 313
Industry reads hand-picked by our editors
Apr 24, 2017
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CNBC
Google is definitely building an ad blocker in Chrome - but it's not as bad as advertisers feared
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Mobile Marketer
Location-based marketing: The pitfalls and promise of retail campaigns
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The Wall Street Journal
Amazon forms team to focus on driverless technology
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Recode
A robot-delivery startup helped write state laws that are locking out competition
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Retail Dive
Rent the Runway co-founder to lead Wal-Mart's first Store No. 8 project
Apr 21, 2017
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The Wall Street Journal
Why some media companies are pulling back on the NewFronts
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Marketing Land
Report: Digital ad growth slows to single digits for first time
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Retail Dive
Target innovation chief to depart in early May
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MediaPost Communications
McDonald's unbranded campaign asks viewers to Google Coke
Apr 20, 2017
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Adweek
With brand safety in focus, digital advertisers are quickly shifting toward direct programmatic
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CIO Dive
Dunkin' Donuts and the cloud — a tasty combination
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Poynter
Facebook's algorithm isn't surfacing one-third of our posts. And it's getting worse
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Business Insider
'I'm not even semi-retiring' — Publicis' Maurice Levy will continue to be a part of the company despite leaving CEO role
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Mobile Marketer
Amazon opens door to conversational apps from brands
Apr 19, 2017
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TechCrunch
Zuck says copying Snapchat was just step 1 of Facebook’s AR platform
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Food Dive
Trouble at Mondelez? Head of North American business announces exit
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Business Insider
A rival of the world's biggest ad agency doesn't think Amazon is already a big competitor to Google in online advertising
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Mobile Marketer
Facebook, brands make second go at creating rich Messenger ecosystem
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CNET
'How many RTs' is a viral monster and nuggets are to blame
Apr 18, 2017
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Recode
Is it time to close down Facebook Live?
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The New York Times
How YouTube's shifting algorithms hurt independent media
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Marketing Week
The reasons behind Unilever's marketing cuts
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Mobile Marketer
Study: Gen Z frequents Snapchat more than its social media rivals
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Business Insider
Facebook is about to take the wraps off its secretive and ambitious consumer hardware group
Apr 17, 2017
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Retail Dive
Report: Wal-Mart in advanced talks to acquire Bonobos
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AdAge
World wide whitelist: Will brand safety strip the web of its color?
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Variety
Cleveland murder highlights perils of video for Facebook
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Business Insider
Snapchat is doing damage control after its CEO was accused of saying the app was 'only for rich people'
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Mobile Marketer
Smart eyewear: Is it the future or destined for failure...again?
Apr 13, 2017
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Bloomberg
Google's ad rivals leap at chance to seize dollars after YouTube controversy
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Adweek
IBM and The Weather Company’s Cognitive Council aims to shape the future of AI in advertising
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Marketing Land
Cost-per-visit ad models, offline verification set to shake up online advertising
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Business Insider
Snapchat has set its first earnings call for May, and investors only care about users, users, users
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Mobile Marketer
Acura's sleek mobile-first campaign revs up vertical video
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