What We're Reading: Page 314
Industry reads hand-picked by our editors
Apr 05, 2017
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The Wall Street Journal
BMW, Glaxo and Allstate join wave of advertisers withdrawing from Bill O’Reilly’s show
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Food Dive
Kellogg goes back to school with college marketing blitz
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Digiday
As verification services grow, agencies and publishers duel over who pays
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AdAge
Ad industry 'gatecrashers' get their say at 4A's conference
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Mobile Marketer
Snapchat users go for joyrides with Jeep's branded lens
Apr 04, 2017
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AdAge
The 'brand safety' narrative tearing up YouTube is amusingly wrong
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Adweek
Inside NBCUniversal’s billion-dollar bet on data-based advertising
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The Wall Street Journal
Some marketers want more ad testing, less debating about metrics
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Food Dive
How brands can stand the test of time
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Chicago Tribune
Verizon to create new company called 'Oath' to oversee Yahoo, AOL
Apr 03, 2017
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Harvard Business Review
How P&G and American Express are approaching AI
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Mobile Marketer
Snapchat expands Stories search with machine learning
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Digiday
Big brand pullouts will have had limited impact on YouTube
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CIO Dive
Google overtakes Apple as most valuable US brand
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Marketing Land
Reddit launches a new self-serve ad platform
Mar 31, 2017
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AdAge
Did JPMorgan Chase just start a digital advertising revolution?
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Adweek
April Fools’ Day 2017: Our roundup of all the best brand hoaxes
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Social Media Today
Twitter @replies are no longer counted in your 140 characters - here's how it works
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Retail Dive
Reports: Amazon, Wal-Mart escalate CPG pricing war
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Variety
Streaming services generated more than 50% of all US music industry revenue in 2016
Mar 30, 2017
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USA Today
Sexy Burger Girls? No longer at Carl's Jr. and Hardee's
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Digiday
Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters
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AdAge
Why Uniqlo is done chasing trends and how it will conquer US consumerism
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Adweek
Micro-influencers are more effective with marketing campaigns than highly popular accounts
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Marketing Land
Pinterest launches Propel, a hands-on support program for new advertisers
Mar 29, 2017
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AdAge
How Spotify curated the ultimate playlist for brand growth
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Recode
Congress just voted to strip away FCC rules that protected your internet privacy
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Business Insider
UBS says Snap Inc. needs to rise to 3 critical challenges
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Retail Dive
How Generation Z is transforming the shopping experience
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Digiday
The winners and losers of Facebook's dive into header bidding
Mar 28, 2017
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AdAge
Who wins and who loses in YouTube's falling out with brands
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Fast Company
Meet Wolfgang, the agency aiming to bridge the divide between creative and consulting
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Variety
Snap stock buoyed by barrage of buy ratings
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Bloomberg
Facebook hires Apple veteran to run Oculus VR hardware
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CIO Dive
Microsoft polishes up Skype as business communications, conferencing space heats up
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