What We're Reading: Page 313
Industry reads hand-picked by our editors
Apr 17, 2017
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Retail Dive
Report: Wal-Mart in advanced talks to acquire Bonobos
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AdAge
World wide whitelist: Will brand safety strip the web of its color?
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Variety
Cleveland murder highlights perils of video for Facebook
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Business Insider
Snapchat is doing damage control after its CEO was accused of saying the app was 'only for rich people'
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Mobile Marketer
Smart eyewear: Is it the future or destined for failure...again?
Apr 13, 2017
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Bloomberg
Google's ad rivals leap at chance to seize dollars after YouTube controversy
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Adweek
IBM and The Weather Company’s Cognitive Council aims to shape the future of AI in advertising
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Marketing Land
Cost-per-visit ad models, offline verification set to shake up online advertising
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Business Insider
Snapchat has set its first earnings call for May, and investors only care about users, users, users
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Mobile Marketer
Acura's sleek mobile-first campaign revs up vertical video
Apr 12, 2017
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MediaPost Communications
Facebook urges judge to dismiss class-action over inflated video metrics
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Variety
Snapchat CEO said 'this app is only for rich people,' ex-employee alleges
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TechCrunch
Online coupon site RetailMeNot acquired for $630 million
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Forbes
Forbes Top Influencers: Meet the 30 power players making a fortune on social media
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Fast Company
Facebook, Airbnb, Uber and the struggle to do the right thing
Apr 11, 2017
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Adweek
As soda loses its sparkle, Coca-Cola is transforming into a 'total beverage company'
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Digiday
'Not something that can be spun': United is a brand in crisis
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Retail Dive
Mastercard brings 5 new startups into Start Path accelerator program
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The Wall Street Journal
YouTube TV will force you to watch ads on many DVR'd shows
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Marketing Land
Three-year long study finds native ad spend jumped 600% between 2014 & 2016
Apr 10, 2017
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AdAge
Chobani CMO: Earned media is as important as TV or events
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MIT Technology Review
We need more alternatives to Facebook
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AdExchanger
To Marriott, integrated marketing is a work in motion
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Marketing Land
Twitter officially opens direct messages to chatbots
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Food Dive
Where in the world is this food from? Traceability initiatives let consumers know
Apr 07, 2017
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The Wall Street Journal
Amazon’s NFL streaming deal could shake up TV advertising
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Mobile Marketer
Snapchat ups its ad game with targeting, app install ad initiatives
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CNBC
Advertisers want alternatives to Facebook and Google, said Sir Martin Sorrell
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Campaign
Mars marketing chief calls on industry to swallow fear of offending to advance diversity
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The Wall Street Journal
Spotify finally readies an IPO...that's not an IPO
Apr 06, 2017
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The Drum
The spectacular implosion of Pepsi's in-house Kendall Jenner ad could mark a win for agencies
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Variety
What losing the NFL deal means for Twitter
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The Wall Street Journal
Adblock Plus parent buys content-funding startup Flattr
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AdAge
On YouTube Live, pirates plunder entire channels like ESPN and CNN
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Retail Dive
Wal-Mart cutting 300 jobs in information systems unit
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