What We're Reading: Page 317
Industry reads hand-picked by our editors
Mar 07, 2017
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TechCrunch
Should Snap buy Twitter?
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The New York Times
Virtual reality leads marketers down a tricky path
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Digiday
What brands need to know about Facebook’s bot update
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Retail Dive
IBM Watson, Salesforce Einstein form AI dream team to aid retail, other industries
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Variety
CNN pivots strategy on CNNgo to add free original programming (EXCLUSIVE)
Mar 06, 2017
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Business Insider
Turner CEO: Ad money is coming back to TV that was previously redirected to digital
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Recode
Facebook has started to flag fake news stories
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MediaPost
Analyst finds 'significant acceleration' of big advertisers taking media in-house, cites programmatic
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Digiday
RIP contributor networks as a publishing shortcut to scale
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The Wall Street Journal
'Attack by President' is big business for PR agencies
Mar 03, 2017
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BuzzFeed
Frustrated Snap social influencers leaving for rival platforms
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Digiday
Inside Facebook’s pitch for entertainment content
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Adweek
Elon Musk agrees to hold contest for fan-made Tesla ads, at the urging of a fifth grader
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CIO Dive
Amazon Alexa's new home will reportedly be in customer service
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TechCrunch
Google says to "count on" a second-generation Pixel smartphone this year
Mar 02, 2017
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Retail Dive
Brands in crisis: A practical guide for regaining control
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The Wall Street Journal
How YouTube TV could help Google finally crack the TV ad market
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AdAge
P&G's Pritchard blasts objections to his digital demands as 'head fakes'
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Food Dive
Retail detour: How brands large and small are going beyond retail shelves to sell to consumers
Mar 01, 2017
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The New York Times
Snap is said to have worked on a drone
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Adweek
Do chatbots face the same doomed future as branded apps?
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Digiday
Marketers are still into Facebook Live
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Retail Dive
Wal-Mart adds pharmacy, money services features to mobile app
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Venture Beat
Twitter’s latest anti-troll update brings new filters and proactive monitoring
Feb 28, 2017
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Adweek
Marketers everywhere are rethinking Middle America post-Trump. Inside one effort to help them
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The Wall Street Journal
Snap brings camera into focus as social messaging tool
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Campaign
Twitter says First View ad placement increases recall by 141%
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AdAge
Oscars oops could spell lasting brand damage for PricewaterhouseCoopers
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Marketing Land
Amazon: Virtual assistants and AI robots have free speech rights, too
Feb 27, 2017
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Adweek
Did Wal-Mart’s high-concept short films on the Oscars work?
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AdAge
Cadillac takes on 'divided nation' in Oscars ad
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CIO Dive
Report: AWS wants to release its own enterprise productivity suite
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Social Media Today
Snapchat Lens games could be a new marketing option
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The Wall Street Journal
Advertising on streaming TV devices is about to get more targeted
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