What We're Reading: Page 331
Industry reads hand-picked by our editors
Feb 23, 2016
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The New York Times
The ad blocking wars
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Fast Co.
Twitter snags former Apple PR exec
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Retail Dive
How Poshmark is driving 90% of sales from its mobile app
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Adweek
Is Publicis, Once a Voracious Predator, Now Prey?
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International Business Times
Music Industry Goes ‘Commercial’: This Time Everyone Loves It
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Venture Beat
Emotion vs. function: How Amazon made its game-changing Super Bowl ad
Feb 22, 2016
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Retail Dive: Marketing
Twitter now offers one-on-one communication with shoppers
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Financial Times
Media companies worried as ad blocking goes mobile
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ClickZ
Cognitive marketing: The impact of AI on advertising
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Entrepreneur
6 Athletes Who Lost Their Nike Endorsements
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AdExchanger
Inside Out: Intel Is Reinventing Itself With A Brand Overhaul
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Bloomberg Business
Verizon is counting on its new Go90 service to pull in ad revenue
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Mobile Advertising Watch
Tapjoy Partners with MoPub, Fyber, AerServ to Make Premium Ad Services Available on Its Monetization Platform
Feb 19, 2016
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Education Dive
U of Phoenix launches 'We Rise' ad campaign
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Digiday
Twitter is making it easier to direct message brands
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Retail Dive: Marketing
Nike drops boxer Pacquiao over anti-gay comments
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AdExchanger
The Boomerang Kids: Why Ad Tech Talent Is Going Back To Media Sales
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Marketing Land
Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover
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Bloomberg
AmEx Overhauls Management in $1 Billion Cost-Cutting Effort
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eMarketer
Most Digital Buyers Will Make Purchases via a Smartphone by 2017
Feb 18, 2016
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AdAge
Inside the Over-the-Top Marketing Strategy for 'Deadpool'
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Entrepreneur
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
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Direct Marketing News
GE's Audacious Approach to Content Marketing
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Adweek
CBS Is Ready to Cash In on James Corden's Carpool Karaoke
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Retail Dive: Marketing
How Dandy Lab stays ahead of 'digital disruption': A smart customer experience
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AdExchanger
ComScore Extends Reach And Frequency Metrics To Twitter, Bulks Up On Cross-Media Ratings
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Bloomberg
WPP CEO Sorrell weighs in on the current state of online advertising
Feb 17, 2016
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TechCrunch
Giphy could be one of the first companies to truly monetize ads within messaging
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AdExchanger
WPP CEO Martin Sorrell on the ad sector impact of slow economic growth
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MediaPost
IAB Tech Lab names Alanna Gombert deputy GM and VP
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AdAge
The no-nudity Playboy is doing well with advertisers, so far
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Adweek
How brands are harnessing James Harden's irresistible millennial appeal
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Harper's Bazaar
Versace says Madonna's ads were NOT retouched
Feb 16, 2016
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CMO Today, Wall Street Journal
The New Ad Man: Derek Zoolander
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Retail Dive: Marketing
Forever 21's plus-size Instagram campaign draws criticism
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AdExchanger
Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender
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AdAge
IPG Boosts Revenue in 2015, Beats Expectations in Fourth Quarter
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Fortune
Underdog Marketo Sees Marketing Software Price War
Feb 12, 2016
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Retail Dive: Marketing
Target to sponsor 4-min live performance at Grammys
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Bloomberg
Publicis sales rise on digital, North American business
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Fortune
Ad tech company Criteo surges, mobile growth strong
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Adweek
Allison Williams stars in whimsical Keds ad touting female empowerment
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ClickZ
How to market your mobile site or app without spending a fortune on ads
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Food Dive
Borden Dairy's Lala hopes 'yogurting' will take off with younger consumers
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