What We're Reading: Page
Industry reads hand-picked by our editors
Feb 06, 2017
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AdAge
The Live Bowl (and how it's changing the TV landscape)
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VentureBeat
Mixed reality will soon mean big business for brands
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Construction Dive
84 Lumber's 2017 Super Bowl ad takes on immigration
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Adweek
The first overtime in Super Bowl history gives Fox another $20 million in ad revenue
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CIO Dive
United using 50K iOS devices, enterprise apps to improve customer service
Feb 03, 2017
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Retail Dive
Amazon's exploding marketing, shipping costs outpace Q4 revenue growth
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AdAge
GNC intends to sue Fox over rejected Super Bowl spot
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TechCrunch
Snapchat growth slowed 82% after Instagram Stories launched
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Digiday
The definitive oral history of the Oreo 'You can still dunk in the dark' Super Bowl tweet
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Fast Company
Can one app revolutionize TV ratings for the streaming and binge-watching era?
Feb 02, 2017
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Retail Dive
Target's Goldfish effort goes belly up amid shift to core business focus
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BBC
How virtual reality is shaking up the music industry
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Social Media Today
What if Snapchat isn't the future of Snap Inc?
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CIO Dive
Cloud, AI and IoT companies the leading M&A targets in 2017
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Digiday
Marketers express hope for a more pro-business FCC under Ajit Pai
Feb 01, 2017
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Retail Dive
Record iPhone sales propel Apple's holiday recovery
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The Wall Street Journal
Super Bowl ads walk tightrope in politically charged times
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TechCrunch
10 big earnings questions Facebook probably won’t answer
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The Wall Street Journal
Pinterest rolls out search ads
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CIO Dive
Slack introduces 'Grid,' its long-anticipated enterprise product
Jan 31, 2017
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Mother Nature Network
The big wave of aging baby boomers is coming
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Digiday
What brands can learn from the three-day #DeleteUber outrage cycle
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The Wall Street Journal
Alexa, stop making life miserable for anyone with a similar name!
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Mobile Commerce Daily
Were PayPal’s strong mobile results due to its One Touch checkout?
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The Verge
Twitter VP promises ‘long overdue’ harassment fixes this week
Jan 30, 2017
Jan 27, 2017
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Digiday
Despite the hype, more than 30 percent of brand accounts are dormant on Snapchat
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The Wall Street Journal
Publicis Groupe names creative head Arthur Sadoun to succeed longtime CEO Maurice Lévy
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Doc Searls Weblog
How true advertising can save journalism from drowning in a sea of content
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Marketing Land
Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games
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