What We're Reading: Page 342
Industry reads hand-picked by our editors
Jun 20, 2016
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Recode
The death of apps has been greatly exaggerated
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Marketing Land
3 strategies to survive the “Adblockalypse”
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Ad Week
9 data points that show how marketers are using Snapchat
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Wall Street Journal
Advertisers Try New Tactics to Break Through to Consumers
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Digiday
For advertisers, measuring an influencer's influence is still a struggle
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The Guardian
Will Cannes Lions go hunting the elephants in the room?
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Marketing Land
How Facebook turned an end-to-end ad tech strategy on its head
Jun 17, 2016
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Ad Exchanger
With Microsoft And LinkedIn Deal, Advertising May Have Been Afterthought
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Wall Street Journal
The Danger of Automating Social Influencer Marketing
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Harvard Business Review
What marketers need to know about chat apps
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Advertising Age
Facebook Launches Online Creative Hub in Bid to Simplify Creation of Ads
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CIO Dive
'Data is the new oil': How Microsoft could leverage LinkedIn's business
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Social Media Today
Facebook revamps Messenger to 'reinvent the inbox'
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Marketing Land
How B2B marketers can win the battle for attention
Jun 16, 2016
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Marketing Land
Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
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eMarketer
Email marketing tops advertisers software must-have lists
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Marketing Land
YouTube launches new 'Director'' app to help SMBs create and publish video ads
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Social Media Today
Facebook Messenger and the New World of Bots
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Advertising Age
Imgur Rolls Out Video Capabilities for Its Native Ads
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Ad Week
Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing
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Ad Week
Instagram ads now include mobile banners
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Recode
Twitter invests $70M in Soundcloud
Jun 15, 2016
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Mashable
How Yahoo derailed Tumblr
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Venture Beat
Twitter wants to win over new users by sponsoring public Wi-Fi networks
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Social Media Today
Do You Know What Omnichannel Marketing Really Means?
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Ad Week
Facebook videos are creating 13 times more chatter than they last year
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eMarketer
B2B marketers must step up to support sales
Jun 14, 2016
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Mashable
LinkedIn's sale is a sign of what's to come for Twitter and other social media companies
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TechCrunch
Why VR is the next big thing for brands
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New York Times
Apple Developer Conference: A More Open Siri, and Other Upgrades
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Business Insider
Twitter is beefing up its block button to crack down on trolls
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eMarketer
US Marketers Plan to Invest More in Loyalty Programs by 2017
Jun 13, 2016
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Ad Week
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
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Venture Beat
Think your brand is safe on Facebook, Twitter, or LinkedIn? Think again.
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Marketing Tech News
Why video is key to winning the mobile marketing war
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Digiday
A YouTube institution, 'unboxing' is making its way to Snapchat
Jun 10, 2016
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Recode
The app boom is over
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AdAge
AT&T Holds Massive Review for U.S. Creative and Media
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Adweek
MTV Uses Twitter to Gauge How Well It's Doing on Snapchat
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AdExchanger
Apple Isn’t Allergic To Paid Ads After All – But What Does That Mean For Developers?
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Sales Benchmark Index
5 Activities to Align Your Sales and Marketing Strategy
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Digiday
There is a major designer talent crunch at agencies
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Social Media Today
Is it time to ditch the term 'social'?
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