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What We're Reading: Page 63

Industry reads hand-picked by our editors

Oct 04, 2023

Retail Dive
From Warby Parker to On, here’s how disruptors are doing post-IPO
The Wall Street Journal
Zoom’s Ex-CMO Will Now Pitch Hybrid Work as CEO of Video-Tech Firm Neat
Digiday
Publishers reckon with declining Facebook referral traffic as the platform pulls away from news

Oct 03, 2023

The Wall Street Journal
Rare Look Inside TikTok Parent’s Finances Shows Slowing Revenue Growth
Ad Age
Taylor Swift’s love story boosts NFL Sunday ratings for NBC
Adweek
Brands Are Slowly Going Always-On With Hispanic Audiences

Oct 02, 2023

The Wall Street Journal
Walgreens Test of Ad-Enabled Cooler Doors Ends Up in Court
Variety
Net Neutrality Returns to FCC Agenda Under Democrat Majority — and Immediately Draws Fire
CNBC
Germany’s Birkenstock targets $9.2 billion valuation in New York IPO

Sep 29, 2023

Digiday
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
MediaPost
Google Advertisers Withdraw Lawsuit Over ‘TrueView’ Metrics
Fashion Dive
Consumers plan to spend more on luxury: report

Sep 28, 2023

Bloomberg
TikTok’s E-Commerce Ambitions Stall as Global Backlash Grows
Financial Times
Why Linda Yaccarino took on the wildest job in Silicon Valley
Digiday
As crypto winter ramps up, why some marketers aren’t feeling the cold

Sep 27, 2023

Retail Dive
FTC, 17 states sue Amazon for ‘exploiting its monopoly power’
MediaPost
YouTube To End Ad-Free ‘Premium Lite’ Subscription Tier
Ad Age
How Amazon Prime Video is pitching its new ad tier to brands

Sep 26, 2023

CNBC
Meta’s Threads struggles to grow amid rivalry with Elon Musk’s X, ranking ahead of only Tumblr
Axios
Exclusive: Streamers launch first official trade group
The Wall Street Journal
As Its U.S. Shop Opens, TikTok’s Chinese Merchants Struggle to Sell Their Mops and Soap Dispensers
Deadline
SAG-AFTRA Members Vote Overwhelmingly To Authorize Strike Against Video Game Industry

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Library resources

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Key e-commerce trends impacting retail Supported by Yottaa
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How Unifying Customer Identity Drives Retail Growth Custom content for Okta
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Cart Recovery as a Growth Strategy: Success stories from Essity, RevZilla, and more Custom content for BlueConic

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Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24
Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle
The End of the Google-Only Era Webinar - on demand • Provided by SOCi

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