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What We're Reading: Page 62

Industry reads hand-picked by our editors

Sep 01, 2023

Ad Age
Why advertisers aren’t moving to streaming TV as quickly as viewers
The Wall Street Journal
New Boozy Drinks Blur Lines Between Kid and Adult Beverages
Digiday
Anatomy of an ad tech outrage

Aug 31, 2023

Ad Age
NBCU names Mark Marshall as chairman of advertising and partnerships
PYMNTS
PepsiCo to Invest $175 Million in Instacart as Food Brands Digitize
TechCrunch
X to allow paid political ads, lifting Twitter’s earlier ban

Aug 30, 2023

TechCrunch
In Threads’ dwindling engagement, social media’s flawed hypothesis is laid bare
MediaPost
General Motors, Google Cloud Confirm Future Generative AI Collabs
The Verge
Instagram may be making Reels longer to compete with TikTok

Aug 29, 2023

The Wall Street Journal
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
MediaPost
Meta Brings ‘Horizon Worlds’ To Mobile, Web Via Closed Beta Test
Digiday
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

Aug 28, 2023

Ad Age
Nielsen opens big data for trading without MRC accreditation or explaining some of its figures
MediaPost
Netflix Nabs A Top Snap Ad Exec
Digiday
Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound

Aug 25, 2023

Ad Age
As Nielsen incorporates Amazon’s own data, networks demand answers
TechCrunch
All hail the new EU law that lets social media users quiet quit the algorithm
MediaPost
TikTok To End ‘Storefront’ Feature, Focuses On In-App Shopping

Aug 24, 2023

Digiday
Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view
TechCrunch
Google to go further on ads transparency and data access for researchers as EU digital rulebook reboot kicks in
CNBC
Shein strikes deal with fast-fashion retailer Forever 21 that will expand reach of both brands

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Library resources

Virtual Event Playback
Loyalty 2.0 Capturing — and keeping — the customer
Playbook
How to fuel growth and drive loyalty with verified identity Custom content for SheerID
Playbook
From awareness to action: A guide to holistic marketing Custom content for First Media

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Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle

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