What We’re Reading: Page 65
Industry reads hand-picked by our editors
Sep 14, 2023
-
Axios
Nielsen names new CEO amid measurement drama
-
Digiday
Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
-
Ad Age
Kraft Heinz hires Carat for US media, moving away from Starcom
-
The Wall Street Journal
As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites
Sep 13, 2023
Sep 12, 2023
Sep 11, 2023
Sep 08, 2023
-
The Wall Street Journal
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
-
Adweek
Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
-
Ad Age
Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year
-
TechCrunch
Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout
Sep 07, 2023
-
TechCrunch
Tubi sees impressive growth, with over 74M monthly active users
-
The Wall Street Journal
Meta’s New Ad Campaign Reminds People That VR Is Already Here
-
Ad Age
Nielsen laying off 9% of its global workforce
Sep 06, 2023
-
The New York Times
In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google
-
Deadline
Roku To Lay Off 10% Of Staff & Launch “Strategic Review Of Content Portfolio”
-
The Wall Street Journal
Spotify’s $1 Billion Podcast Bet Turns Into a Serial Drama
Previous
