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What We're Reading: Page 66

Industry reads hand-picked by our editors

Sep 05, 2023

The Wall Street Journal
YouTube Promotes NFL Sunday Ticket in Las Vegas Sphere’s First Paid Ad
Social Media Today
X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers
MediaPost
Burger King Advertising Suit Proceeds
Ad Age
YouTube data and partner sites need more scrutiny, MRC says

Sep 01, 2023

Ad Age
Why advertisers aren’t moving to streaming TV as quickly as viewers
The Wall Street Journal
New Boozy Drinks Blur Lines Between Kid and Adult Beverages
Digiday
Anatomy of an ad tech outrage

Aug 31, 2023

Ad Age
NBCU names Mark Marshall as chairman of advertising and partnerships
PYMNTS
PepsiCo to Invest $175 Million in Instacart as Food Brands Digitize
TechCrunch
X to allow paid political ads, lifting Twitter’s earlier ban

Aug 30, 2023

TechCrunch
In Threads’ dwindling engagement, social media’s flawed hypothesis is laid bare
MediaPost
General Motors, Google Cloud Confirm Future Generative AI Collabs
The Verge
Instagram may be making Reels longer to compete with TikTok

Aug 29, 2023

The Wall Street Journal
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
MediaPost
Meta Brings ‘Horizon Worlds’ To Mobile, Web Via Closed Beta Test
Digiday
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

Aug 28, 2023

Ad Age
Nielsen opens big data for trading without MRC accreditation or explaining some of its figures
MediaPost
Netflix Nabs A Top Snap Ad Exec
Digiday
Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound

Aug 25, 2023

Ad Age
As Nielsen incorporates Amazon’s own data, networks demand answers
TechCrunch
All hail the new EU law that lets social media users quiet quit the algorithm
MediaPost
TikTok To End ‘Storefront’ Feature, Focuses On In-App Shopping

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Key e-commerce trends impacting retail Supported by Yottaa
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How Unifying Customer Identity Drives Retail Growth Custom content for Okta
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Cart Recovery as a Growth Strategy: Success stories from Essity, RevZilla, and more Custom content for BlueConic

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