The Latest
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Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveHow Miller Lite and Bud Light's epic clash shook the marketing world
It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.
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Courtesy of Minute Maid
Minute Maid offers heat relief with Aguas Frescas waterslide delivery
The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.
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John Hazard
CMOs 'sanguine' in face of inflation, global turmoil as budgets recover
Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.
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Permission granted by Maersk
Omnicom's new supply chain tool adjusts media spend based on inventory
The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.
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Courtesy of Albertsons
Q&AAlbertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising
Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.
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Courtesy of Molson Coors
Miller Lite fires up the grill with beer-infused charcoal
Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer.
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Courtesy of Gucci
Gucci seeks next generation of esports talent with gaming academy
A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.
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Retrieved from Colorado Avalanche on May 19, 2022
Chipotle bends reality in new ad during NHL game
A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.
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Courtesy of ATTN:
Candle Media extends content deal-making run with Attn: acquisition
The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.
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Courtesy of Nutrabolt
ColumnCampaign Trail: C4 Energy taps into Kevin Hart's versatility
The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.
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YinYang via Getty Images
Q&ANextbite exec dishes on how operators can make virtual brands successful
These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.
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Courtesy of TikTok
TikTok's new ad product lets brands crowdsource content
Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.
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Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveBurger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
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Permission granted by Noodles & Company
Noodles & Co. gamifies mobile rewards to boost loyalty
The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.
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Courtesy of Pizza Hut
Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards
The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”
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Courtesy of Molson Coors
Keystone Light decks out fans in camo to connect with rural customers
The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.
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Courtesy of PepsiCo Beverages North America
Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push
Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.
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Courtesy of PayPal Inc.
Ulta unveils media network powered by data from 37M rewards members
The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.
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Chris Kelly/Marketing Dive
Warner Bros. Discovery holds back on streaming tie-up details at first upfront
The star-studded event highlighted the newly merged company's content but didn't offer details about its proposed combined streaming platform.
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Courtesy of Gap
Gap sets up shop in Roblox to boost teen inclusion, self-expression
Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.
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Courtesy of Walmart
Walmart's ad business grows 30% despite broader slowdown
Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.
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Retrieved from Domino's Pizza, Inc. on May 16, 2022
Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app
An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.
Updated May 17, 2022 -
Permission granted by Snap
Snap taps Wieden + Kennedy vet as chief creative officer
Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.
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Courtesy of Kellogg Company
Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers
Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.
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Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveSneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
