The Latest
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Tamir Kalifa/Getty Image via Getty Images
Consumers to limit spending, celebrations for July Fourth, survey finds
A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.
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Courtesy of Old Spice
Old Spice teams with Arby's to tackle 'meat sweats'
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
Updated June 29, 2022 -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
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Retrieved from YouTube on June 29, 2022
Save A Lot puts private brands front and center in new ad campaign
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
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Retrieved from Ben Rothstein/Prime Video on June 29, 2022
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
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Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
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Mark Wilson via Getty Images
Program cutting carbon emissions from ads goes global with agency backing
An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.
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Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
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Courtesy of Twitter
Twitter expands e-commerce features with Shopify partnership
Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.
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Anthony Kwan via Getty Images
Metaverse madness: What brands are doing to cut through the noise
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
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Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
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Eamonn M. McCormack via Getty Images
Cannes Lions returns energized but in tension with real-world problems
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
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Courtesy of Walmart
Omnicom banks on Walmart, Instacart in latest commerce expansion
The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.
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Courtesy of YouTube
How YouTube's brewing TikTok rivalry could impact mobile video strategies
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
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Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
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Courtesy of Bacardi
Bacardi unveils line of wearable QR codes to promote up-and-coming artists
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
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Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
American Eagle Outfitters launches NFT Apparel Shop
While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers.
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PeopleImages via Getty Images
Why NBCUniversal is adding emotion to its measurement framework
Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.
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Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
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Courtesy of Miller Lite
Miller Lite honors female brewer Mary Lisle with limited-edition cans
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
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Daphne Howland/Marketing Dive
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
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Courtesy of Lowe's
Lowe's releases limited-edition NFT collection, digital assets for builders
The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
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Courtesy of Mastercard
Mastercard expands sonic branding with 'Priceless' album
The multi-artist album features original songs that incorporate the melody of the company’s brand sound.
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Kirill Smyslov via Getty Images
Social media ad growth slows, per Magna
The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.
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Courtesy of Hasbro
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.
