Page 2
-
Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.
-
IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
-
Southwest finds its swagger again with ‘The Big Flex’ campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
-
Athleisure is top dog in the teen closet: Here’s what the numbers say
While the cohort’s spending is down, clothing remains a popular purchase.
-
AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
-
Column
Sociable: Meta brings advanced AI chatbot to all of its apps
Meta is making a bigger move to challenge OpenAI and others within the generative AI space.
-
Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards.
-
Hellmann’s launches SOS mission to save mayo from extinction
“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich.
-
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.
-
Q&A
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
-
Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
-
Report: CMO tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
-
Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover.
-
J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.
-
Q&A
Meet the agency behind some of CPG’s splashiest brand refreshes
From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.
-
DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson
The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch.
-
Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
Channels with “privacy by design solutions” are expected to outpace the market going forward.
-
Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.
-
Powerade empowers athletes who ‘take a pause’ for global campaign timed to Olympics
The effort is rooted in an emotional spot featuring gymnast Simone Biles and will span TV, social media, on-site experiential activations and more.
-
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.
-
Publicis credits new business tailwinds, tech rebound for continued strength
CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.
-
WPP and Google partner to integrate martech and gen AI tools
The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies.
-
Column
Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art
Created with Mother New York, “Let The Journey Begin” imagines the steps of buying a home in New York City in the style of Renaissance frescoes.
-
Opinion
How marketers can score Gen Z loyalty during festival season
Music fests like Coachella provide an opportunity for brands to reach Gen Z both on and off the festival grounds, says Movers+Shakers’ AJ Pulvirenti.
-
Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.