How Coca-Cola’s marketing transformation led to new Smartwater campaign

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.”

Uber Advertising brings Ride Offers to international markets

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.

E.l.f. brings AI-powered color-matching for makeup to Pinterest

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages. 

Amazon, Roku address CTV advertising reach and efficiency in new deal

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

Magna latest to downgrade global ad spending forecast, expects $979B

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

Can Acxiom and Snowflake break the data black box where others failed?

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

PepsiCo taps VaynerMedia to evolve in-house agency model

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

Sociable: WhatsApp launches ads in status updates, channel subscriptions

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals. 

Amazon delivers reporting for live shoppable streaming video

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

Peloton names fourth CMO in 5 years as turbulence persists

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its business.

Campaign Trail: Oura asks consumers to give them the finger

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.

Wyndham launches ad campaign in latest loyalty play

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.

Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Sharpie, Rubbermaid marketer partners with Adobe around generative AI

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.

Smirnoff Ice toasts 25 years with first global campaign

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Grey Goose and Zoe Saldaña stir up European-inspired burnout cure

The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.

Publicis deepens AI transformation services with help from Nvidia

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

Updated June 12, 2025

M&M’s promotes cross-generational unity with new creative platform

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name. 

Lowe’s launches creator network to build bonds with millennials, Gen Z

Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”