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Life cereal brings back Mikey to ride wave of nostalgic marketing
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
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AI is changing the media industry: Here’s what the numbers say
Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.
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How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
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Deep Dive
What will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
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Pepsi chases pizza deliveries in a sports car to push pairing power
A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
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Q&A
Why Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
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Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
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JCPenney’s Prime Video football blitz ties celebrities to weekly deals
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
Updated Sept. 11, 2024 -
Roblox blurs lines between gaming, commerce with Shopify integration
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
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PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.
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How TD Bank makes banking accessible to younger, diverse consumers
Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.
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Former Hyundai CMO named X’s global head of marketing
Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.
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How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
Updated Sept. 9, 2024 -
Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.
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Q&A
VML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
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Column
Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance
Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.
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Consultancy for in-house agencies launches to update aging model
According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization.
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‘Are you not entertained?’ How brands are kicking off the NFL season
Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.
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Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
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Deep Dive
‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
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Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.
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Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
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Q&A
Why Nationwide tapped Peyton Manning to sell more than insurance in new ads
Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.
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Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers
The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.
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Pizza Hut turns TikTok content into real-world currency for My Box promo
Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.
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