Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

6 gaming takeaways for marketers from Advertising Week New York

Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

Pillsbury opens door to Doughboy’s home with interactive AR experience

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series. 

Welch’s names chief brand and innovation officer as strategy shifts

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.

Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

How Hellmann’s covers the spread with football marketing

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.

Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

How Manscaped’s CMO tackles Super Bowl-sized brand ambitions

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.

Cava ties gaming culture to loyalty rewards with Clix collaboration

A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s newly revamped loyalty program.

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’

The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.

Brand valuations swing wildly amid AI, market-driven disruption: report

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground.

Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director.

Don Julio celebrates Día de Muertos traditions with global pop-ups

The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta. 

Why Target is embracing social-first marketing for its Woolrich collab

A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

3 stats show Publicis’ AI-powered marketing strategy is paying off

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

CMOs share what brands get wrong when marketing to Gen Z

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

Axe’s latest swing: When TikTok absurdism meets brand design

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.