Ace Hardware launches retail media network

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

Updated Aug. 19, 2025

Accenture Song acquires Superdigital as marketing shifts social-first

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

Bulleit partners with First We Feast for content series about risk takers

“One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

Updated Aug. 19, 2025

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Crocs appoints 2 new CMOs to level up creative strategy: WWD

Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.

How Applebee’s sharper marketing turned around sales ahead of NFL season

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.

Reese’s responds to Taylor Swift album news with advertising agility

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

How Garage Beer is building its brand with no-holds-barred marketing

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.

Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

Why Voodoo Ranger engages board game fans to build awareness

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

Patrón takes a shot on dance music culture with Boiler Room partnership

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.

Dove seeks underarm ambassador as part of US Open sponsorship

The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers. 

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

E.l.f. argues against overpriced cosmetics with legal-themed campaign

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a New York City pop-up event.

How Mondelēz is modernizing Ritz as it turns to snacks to drive growth

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.