Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

Circana acquires Nielsen MMM to grow measurement capabilities

The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

RXBar, Hidden Valley see marketing opportunity in summer travel chaos

The packaged foods brands are running separate promotions that help cover the costs of flying and canceled trips amid a busy season. 

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

Marketing to American soccer fans: Here’s what the numbers say

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

How experiences turn in‑store retail media into real results

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

DoorDash boosts college football marketing with seasonal rewards, events

A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

Ace Hardware launches retail media network

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

Updated Aug. 19, 2025

Accenture Song acquires Superdigital as marketing shifts social-first

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

Bulleit partners with First We Feast for content series about risk takers

“One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

Updated Aug. 19, 2025

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Crocs appoints 2 new CMOs to level up creative strategy: WWD

Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.

How Applebee’s sharper marketing turned around sales ahead of NFL season

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.

Reese’s responds to Taylor Swift album news with advertising agility

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

How Garage Beer is building its brand with no-holds-barred marketing

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.

Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.