The Latest
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Courtesy of Herezie
Amazon Prime Video launches TikTok-exclusive series in France
"Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind.
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Daphne Howland/Marketing Dive
Urban Outfitters tests paid membership program to boost loyalty
UP offers free shipping and returns as well as other benefits across the retailer's brands at a time when shoppers are demanding more convenience.
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Courtesy of Disney
Disney unveils programmatic platform at first ad-tech showcase
The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.
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SOPA Images Limited / Alamy Stock Photo
Community marketing faces challenges as isolation amplifies consumer frustrations
Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community.
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IPG spotlights Black-owned media with first equity-focused upfront
Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.
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Courtesy of Roku
Roku expands addressable advertising reach with Nielsen deal
The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies.
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Courtesy of Mtn Dew
Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.
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Courtesy of Klarna
57% of consumers remained loyal to a brand during chaotic 2020, study finds
While disruptions to supply chains tested the limits of loyalty, 49% said last year's events didn't stop them from purchasing a brand.
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Courtesy of Pinterest
Toyota taps interest in cars as 'third space' with Pinterest push for Sienna
Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights.
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Retrieved from Taco Bell on August 20, 2020
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing
The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.
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Courtesy of Walmart
Walmart beefs up ad network with 3 new providers of marketing services
The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels.
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Rohit Tandon via Unsplash
OpinionHow media companies can harness the creator in us all
Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte.
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How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
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Courtesy of Smirnoff
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours
To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures.
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Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming
Digital Turbine looks to combine its distribution capabilities with AdColony's mobile video expertise and client roster, which includes Amazon and Disney.
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Retrieved from Lexus on March 01, 2021
Lexus leans into sneakerhead culture with car-inspired shoe, video series
In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior.
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McDonald's mulls partial sale of AI company Dynamic Yield
The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus.
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Courtesy of Kraft Heinz
Heinz asks fans to wait 57 minutes for website to load in latest endurance play
A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do.
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Courtesy of RXBAR
ColumnCampaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.
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Courtesy of Mars Wrigley
M&M's revives Messages packs with integrated Spotify playlists
Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.
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Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.
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Courtesy of TikTok
TikTok taps into surging soccer interest with Portland clubs deal
Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
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Courtesy of Frito-Lay
Ruffles celebrates individuality on social media and in return to TV ads
Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.
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Retrieved from Spotify on May 20, 2020
Spotify unveils audio ad marketplace as podcast ambitions face key test
As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns.
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Courtesy of El Pollo Loco
El Pollo Loco names Organic digital AOR as chain accelerates digital transformation
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
