The Latest
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Courtesy of Gap
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
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Courtesy of Lowe's
Q&AInside Lowe’s social-first holiday push as Gen Alpha enters the market
CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
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Permission granted by Gatorade
Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’
The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.
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Oli Scarff via Getty Images
Q&A6 questions with Barclays’ US CMO
Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.
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Getty Images
What marketers are missing as loyalty drivers evolve: report
Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.
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Courtesy of Coca-Cola
Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign
Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.
Updated Nov. 3, 2025 -
Courtesy of Ibotta
How Liquid Death lifted sales with Ibotta’s promotion optimization tool
Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel strategy.
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Courtesy of WPP
WPP losses intensify as hopes turn to AI ‘golden age’ for marketing
In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.
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Retrieved from YouTube on November 03, 2025
Best Buy bets on sports, creators to serve up holiday gifting inspiration
The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.
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Courtesy of Roku
IAB maps best practices for performance-driven CTV ads
Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend.
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Courtesy of Hatch
ColumnCampaign Trail: Hatch turns doomscrolling into horror film trailer
The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the dangers of in-bed phone use.
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Getty Images
Amazon says DSP is now ‘fully featured’ as ad-sales boom continues
Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3.
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Courtesy of Heineken
Heineken brings group chats to life to spur in-person connections
The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once per month at most.
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Courtesy of Target
Target brings back ‘Hot Santa,’ adds new characters to holiday push
Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.
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Justin Sullivan via Getty Images
Meta’s AI bets supercharge marketing efficiency — and costs
The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake.
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Sean Gallup via Getty Images
Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains
Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.
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Courtesy of Snapchat
Xbox shoots for the moon with Snapchat activation amid pricing furor
The activation surrounding the release of The Outer Worlds 2 comes as the Microsoft brand weathers user backlash and retail woes.
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Courtesy of Dole Food Company
Dole promotes healthy eating in Minecraft for global campaign
“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe simultaneously.
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Courtesy of P.F. Chang's
P.F. Chang’s CMO on igniting a new brand platform, holiday campaign
Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.
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Courtesy of PepsiCo
PepsiCo overhauls corporate branding to broaden focus beyond Pepsi
The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi.
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E.l.f. Cosmetics/Oberland
Deep DiveInclusive marketing ‘in paralysis’: How brands can reject the standstill
Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.
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Justin Sullivan via Getty Images
Chili’s dramatic sales growth continues with 13% traffic jump
The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of double-digit same-store sales growth.
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Courtesy of Mars
Mars gets spooky across multiple channels and brands for Halloween
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.
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Permission granted by Pringles
Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes
The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.
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Permission granted by Welch's
How Welch’s new kid mascot bridges nostalgia with modern marketing
Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.
Updated Oct. 28, 2025
