The Latest
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Courtesy of Pinterest
Is PayPal pining for Pinterest?
The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.
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Hellmann's first Super Bowl ad stars comedian Amy Schumer. The image was retrieved from the brand's YouTube video on Jan. 27, 2021.
How Unilever and other marketers work to avoid greenwashing
The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity.
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Permission granted by Marketing Dive
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad
The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.
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Courtesy of Mars Wrigley
How Mars approaches contextual advertising as a cookieless future looms
There is no one-size-fits-all solution for agencies looking across categories and brands, said the head of investment and activation at GroupM's Wavemaker.
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CentralITAlliance via Getty Images
Deep DiveHow product shortages and an extended shopping season are upending holiday marketing
Preparing contingencies for different holiday scenarios puts additional pressure on brands and agencies working to keep up amid their own staffing challenges.
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Asa Hiken/Marketing Dive
For Jose Cuervo, marketing success means engaging consumers more directly
The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week.
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Courtesy of Procter & Gamble
P&G: Marketing efficiency breeds effectiveness, leading to more investment
As consumers seek out trusted brands, the CPG marketer's quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis.
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Retrieved from General Motors on October 18, 2021
Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges
At Advertising Week, Melissa Grady said holiday ads this year could focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.
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Anthony Devlin via Getty Images
Stellantis taps Black-owned agency to shore up multicultural marketing
Detroit-based Ignition Media Group will serve as a "sounding board" on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep.
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John Hazard
Acxiom integrates identity solution with Adobe to give marketers more control
Customers using the Adobe Experience Platform can now draw on "consent-based data pools" as they navigate the deprecation of third-party cookies.
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Courtesy of Snap Inc.
Snap opens creative studio for branded AR with clients P&G, Verizon and WWE
Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.
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Asa Hiken/Marketing Dive
Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint'
The spirits marketer is angling for long-term impact by demonstrating how to best enact tangible change, according to executives at Advertising Week.
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Drew Angerer / Staff via Getty Images
Advertising Week reflects on adland's many changes during tumultuous period
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time.
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Retrieved from Facebook on September 17, 2021
OpinionWhy Snapchat and TikTok still trail the duopoly for digital ads
While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff.
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Courtesy of Campbell's
Campbell's brand modernization continues with musical QR codes on cans
Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000.
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Courtesy of Roku
IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom
Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.
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Permission granted by Alexander Mann Solutions
Kargo acquires StitcherAds for $64M to shore up e-commerce offering
The ad-tech industry has seen more M&A activity this year as the pandemic accelerates the shift to digital and consumers embrace online shopping.
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Kaarin Vembar/Marketing Dive
Under Armour names first chief consumer officer as marketing chief plans exit
Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.
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Retrieved from Tide on April 01, 2021
What's next for sustainability in marketing following a year of surprising resilience?
Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue.
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Courtesy of Crockpot
Crockpot fires up NFT to target next generation of at-home cooks
Moving its slow cooker from the cupboard to the blockchain, the brand wanted to avoid an overt nostalgia play as it celebrates 50 years.
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Courtesy of Walmart
Walmart tests text-to-shop tool
The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers.
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Retrieved from Perfect Corp. on October 14, 2021
How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube
Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.
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Courtesy of Clif Bar & Company
Clif Bar exchanges movement for snippets of new Mike Posner song
Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity.
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Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
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Courtesy of NBCUniversal Television and Streaming
NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con
Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"
