The Latest

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  Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

  The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

  Brand Strategy

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  PepsiCo taps VaynerMedia to evolve in-house agency model

  A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

  Brand Strategy

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  Column

  Sociable: WhatsApp launches ads in status updates, channel subscriptions

  While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals. 

  Social Media

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  Amazon delivers reporting for live shoppable streaming video

  With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

  Video

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  Peloton names fourth CMO in 5 years as turbulence persists

  With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its business.

  CMO Corner

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  Column

  Campaign Trail: Oura asks consumers to give them the finger

  The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

  Campaign Trail

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  Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

  Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.

  Brand Strategy

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  Wyndham launches ad campaign in latest loyalty play

  “Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.

  Brand Strategy

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  Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

  The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

  Brand Strategy

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  E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

  Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

  Mobile

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  Sharpie, Rubbermaid marketer partners with Adobe around generative AI

  Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.

  Brand Strategy

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  Smirnoff Ice toasts 25 years with first global campaign

  Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

  Creative

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  Grey Goose and Zoe Saldaña stir up European-inspired burnout cure

  The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.

  Creative

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  Publicis deepens AI transformation services with help from Nvidia

  A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

  Updated June 12, 2025

  Agencies

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  M&M’s promotes cross-generational unity with new creative platform

  Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name. 

  Brand Strategy

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  Lowe’s launches creator network to build bonds with millennials, Gen Z

  Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”

  Brand Strategy

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  Apple takes measured approach to AI updates at developers conference

  New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.

  Mobile

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  Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

  A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”

  Brand Strategy

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  Amazon widens access to video generator as AI ad tools gain traction

  Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

  Creative

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  Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

  In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

  Brand Strategy

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  WPP CEO Mark Read to retire at challenging juncture for agency giant

  The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum. 

  Agencies

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  CMOs increase AI investments: Here’s what the numbers say

  Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

  Data/Analytics

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  Lipton Hard Iced Tea unites millennials, boomers over party culture

  The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.

  Brand Strategy

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  EY merges design, creative, CX and AI services into EY Studio+

  The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape markets at scale.”

  Agencies

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  McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

  Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

  Brand Strategy

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