The Latest
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Permission granted by Uber
Uber debuts first national holiday ad as focus on suburbs grows
“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.
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Courtesy of Currency Group
3 ex-Cashmere execs seek to unlock culture’s enterprise value
Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer.
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Courtesy of Gap
Gap ties viral marketing to retail results as Gen Z relevance rises
A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.
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Daphne Howland/Marketing Dive
Sephora reorganizes US marketing department
The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.
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Courtesy of McDonald's
McDonald’s lets the Grinch take over with holiday campaign
The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.
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Alamy
The CMO-CFO relationship: Here’s what the numbers say
Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.
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Courtesy of Carnival Cruise Line
Carnival combats screen-induced ‘fun deficit’ with new brand platform
New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.
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Courtesy of Target
Target to launch ChatGPT app with multi-item baskets, fresh food
The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.
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Getty Images
How Danone optimizes creator-driven ads as investment surges
CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.
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Getty Images
Creator ad spend to reach $37B as marketers turn to AI for scale: IAB
While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the creator space, concerns remain.
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Courtesy of Urban Outfitters
Deep DiveHow Gen Z is reshaping holiday marketing — and what brands can do about it
The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
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Permission granted by Dove Men+Care
How Unilever is pushing sports marketing beyond broadcast convention
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
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Getty Images
CMOs see support for brand building fade while ROI scrutiny rises: NIQ
Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided climate.
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Getty Images
Value tops shoppers’ wish lists this holiday season in new survey
Gen Z is the most likely to shop in physical stores this season, at a rate of 91%, according to new data from Mastercard.
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Permission granted by Diageo
Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits
The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.
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Courtesy of Amazon
Deep DiveWill Amazon’s AI-powered one-stop shop for advertising change the game?
At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.
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Courtesy of Albertsons Media Collective
Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration
Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.
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Permission granted by Walmart
How Walmart is deploying the Grinch to boost holiday marketing
The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2.
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Getty Images
Gartner: AI agents fail to ease CMO pain amid need for deeper shifts
Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational changes needed to deliver results.
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Getty Images
PubMatic touts AI’s role in stronger-than-expected Q3 earnings
In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.
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Courtesy of Geico
Geico puts emotional spin on value for new brand platform
Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.
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Retrieved from Liquid Death on November 13, 2025
ColumnCampaign Trail: Liquid Death lands a commercial inside ‘The Running Man’
The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.
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Retrieved from E.l.f. Beauty on November 13, 2025
E.l.f. bets on power of sound for kinder social media algorithms
A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.
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Retrieved from Bravo on November 12, 2025
Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.
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Courtesy of Instacart
Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos
Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.
