The Latest
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How Bush's plans to keep people interested in beans beyond the pandemic
With product innovations and a rebrand as "That Beautiful Bean Co.," the 113-year-old manufacturer is angling for the attention of younger consumers.
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George Frey via Getty Images
Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives
Joining a fray of brands and agencies fostering larger commitments to diversity, the beverage giant said it is also focusing on non-media partnerships.
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Opinion
Successful personalization demands a balance of strategy, tactics, technology and skills
Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin.
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Courtesy of Sweetgreen
How Sweetgreen's in-house agency helps deliver healthy messages
Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.
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Courtesy of Dunkin'
Dunkin' taps Coke marketing vet as US CMO following two-year search
Rafael Acevedo will shepherd a wide range of marketing functions, including digital initiatives, as the chain navigates the pandemic reopening.
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Courtesy of Axe
Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers
As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns.
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Surface via Unsplash
Ad-Lib.io expands automation's role in delivering relevant digital creative at scale
With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.
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Veronique de Viguerie / Stringer via Getty Images
Magna partners with Black-owned airport network ReachTV as travel returns
The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year.
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Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
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Courtesy of Estée Lauder
ColumnCampaign Trail: Estée Lauder reimagines love with audio-first stories
"Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose.
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Courtesy of KFC Canada
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework
Former CEO Greg Creed and CMO Ken Muench — who also heads up strategy at Yum's in-house Collider Labs consultancy — detailed a strategy that has turned brands like Taco Bell into category trendsetters.
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Courtesy of Ikea U.S.
Ikea centers on sustainability with conversational Pandora ad
Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.
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Courtesy of Noom
Noom's new CMO eyes app growth beyond weight loss
The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.
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Courtesy of L Brands
Victoria's Secret is (finally) trying to get women's attention
The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work?
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Courtesy of e.l.f. cosmetics
E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint
Gold-dipped "Ne.l.f.Ts" will be sold via the Bitski platform and in partnership with Aerial, which tracks emissions for the digital format.
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Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
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Courtesy of Hyundai Motor America
Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes
Media agency Canvas Worldwide and AOR Innocean USA assisted with an effort that comes as streaming services are booming.
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Courtesy of Popeyes
Popeyes launches its first loyalty program
The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.
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Permission granted by Diageo North America
NFL names Diageo as first official spirits sponsor in groundbreaking multiyear pact
Smirnoff, Crown Royal and Captain Morgan will be spotlighted in year one of an agreement that marks a "natural progression" of Diageo's work with the league.
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Courtesy of Degree
Degree reminds consumers to wear deodorant as pre-pandemic activities resume
The Unilever brand's multichannel campaign seeks to reconnect with consumers after 68% admitted to intentionally not using deodorant because they weren't seeing others.
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Retrieved from Reebook on June 16, 2021
Reebok releases first glimpse at new brand direction
A new creative team is building out an internal creative agency to tackle the company's shift in branding as it looks toward a sale by Adidas.
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Courtesy of Molson Coors Beverage Company
Coors Light encourages drinkers to 'chill' with offbeat koozies
Molson Coors sister brand Miller Lite launched a similar effort, giving away a baseball glove with a tallboy pint pocket specially designed to catch beers.
UPDATED: June 16, 2021 at 2:17 p.m. -
Courtesy of Wendy's
Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors
The push includes free delivery via the chain's app, capturing first-party data that would otherwise be collected by third-party delivery services.
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Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
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Retrieved from Unilever on November 17, 2020
Unilever expands initiative combating stereotypes as brands contend with 'cancel culture'
Fewer than one in five consumers believe ads are representative of society at large, per research the marketer commissioned from Kantar.
