The Latest

  • Yeti stickers on a cooler
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    Courtesy of Yeti
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    Column

    Campaign Trail: Yeti spells out consumer passions with four-letter words

    Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix says live events bolster ads but affect viewer engagement

    The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

  • The Kate Spade logo is seen on a storefront.
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    Drew Angerer/Getty Images via Getty Images
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    Kate Spade focused on ‘reigniting the magic’ with new chief marketer

    L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

    Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

  • Carl Radke with Coffee Mate
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    Courtesy of Coffee Mate
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    Coffee Mate stirs up summer fling with social-first campaign

    The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

  • Hailey Bieber for Gap
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    Retrieved from Gap on July 15, 2026
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    Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

    The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

  • Neutrogena
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    Courtesy of Neutrogena
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    Neutrogena puts science above virality with ‘Break the Rules’ campaign

    The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.

  • A person walks in front of a Skechers store in a mall.
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    Brandon Bell via Getty Images
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    Skechers shifts big chunk of global media biz to Horizon Global

    The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

    Updated July 17, 2026
  • A sign for Cannes Lions stands on a beach promenade in Cannes, France
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    Permission granted by Peter Adams/Marketing Dive
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    Opinion

    AI is accelerating the accountability gap. Here’s how CMOs can close it.

    InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.

  • YouTube Creator Pulse
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    Retrieved from YouTube/LinkedIn on July 16, 2026
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    Column

    Sociable: YouTube highlights brand partnerships with sports creators

    The platform’s latest report examined the rising impact of athletic influencers and offered guidance on how to connect with them.

  • Actor Jacob Batalon, playing Ned Leeds from the "Spider-Man" franchise, holds up a box of Liquid I.V. product
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    Permission granted by Liquid I.V.
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    Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

    The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

  • Dollar Shave Club's "Lowhangers" ad creative
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    Courtesy of Dollar Shave Club
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    How Dollar Shave Club uses generative AI to unlock advertising creativity

    The speed and ease of AI-powered campaigns is evolving how the brand works with agency Too Short For Modeling, executive Laura Higgins said.

  • A person receives a message that they've earned loyalty points on their phone.
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    Getty Images
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    Consumers say rewards matter, but many aren’t actually using them

    In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

  • A group of five people wear Pizza Hut merchandise while sitting on and standing around a wood bench in an urban area.
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    Courtesy of Pizza Hut
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    Pizza Hut serves up nostalgia with latest rewards program push

    The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.

  • Farmers Insurance choir
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    Courtesy of Farmers Insurance
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    Why Farmers Insurance flipped its jingle as part of all-pink rebrand

    The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.

  • Tyler Reddick for Rockstar Energy
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    Courtesy of Rockstar Energy
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    Rockstar Energy’s CMO on turning latent brand value into market share

    The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.

  • Three people sitting on a couch watching a soccer game on TV.
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    Getty Images
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    Advertisers don’t trust CTV inventory despite climbing spend: IAB

    Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

  • IShowSpeed for Expedia
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    Courtesy of Expedia
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    Deep Dive

    The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

    As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

  • A cameraman films an actor reading from a script in a white studio space
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    Getty Images
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    M+C Saatchi NA launches entertainment arm as branded content booms

    Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

  • Data Scientist Reviewing Reports Of Risk Management Department
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    Getty Images
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    Measurement investments haven’t simplified advertising decisions: report

    Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions. 

  • Creators for Aeropostale
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    Courtesy of Aeropostale
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    How Aéropostale entertains Gen Alpha with a creator-led mini-series

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

  • a close up of the Claude App on a phone
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    Michael M. Santiago via Getty Images
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    In customer service, third-party gen AI tools are beating brand chatbots

    While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

  • A ref, whose head is out-of-frame, reaches into his shirt pocket to pull out a red Heinz Penalty Packet.
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    Courtesy of Heinz
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    Heinz calls foul on small condiment packets in social World Cup effort

    Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

  • Artist Don Rimx poses in front of mural art in Vitaminwater's new content series.
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    Permission granted by Vitaminwater
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    Vitaminwater doubles down on content series celebrating local art

    Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.

  • Will Ferrell, wearing colorful attire, strides up a golf course in Netflix's new show "The Hawk."
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    Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
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    Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

    A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.