The Latest
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Courtesy of Domino's Pizza
Domino’s links with Minecraft to push personal pizza via gaming
The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.
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Courtesy of Campari
Courvoisier’s first global campaign in years embraces house party culture
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
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Leigh Vogel via Getty Images
Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?
A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back.
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Courtesy of Dollar Shave Club
Dollar Shave Club markets ‘perfectly good’ razors as AI push continues
The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.
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Courtesy of Marriott
How Marriott Bonvoy got scale, speed with global creator-led campaign
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.
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Courtesy of Amy's Kitchen
Amy’s Kitchen tackles ultra-processed food myths in national campaign
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
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Getty Images
How marketers can optimize their media mix as confidence takes a turn
Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.
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Getty Images via Getty Images
Billion Dollar Boy Group bets B2B is creator marketing’s next big wave
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
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Permission granted by Anthropologie
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
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Permission granted by Sarah Merians Photography for Advertising Week New York
What marketers need to know from Advertising Week New York 2026
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.
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Courtesy of Mall of America
Optimizing ad spend ahead of Black Friday: What the numbers say
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
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Courtesy of The Coca-Cola Company
How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.
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Permission granted by Arby's
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
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Courtesy of Peacock
Wendy’s signs on as first sponsor for in-app Bravo fan experience
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
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Courtesy of E.l.f.
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
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Spencer Platt via Getty Images
Consumer goods giants step up ad intensity as other big spenders pull back: report
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
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Getty Images
Why brands struggle with influencer measurement — and what to do about it
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.
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Permission granted by Sarah Merians Photography for Advertising Week New York
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
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M. Suhail via Getty Images
Q&AApplebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
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Retrieved from TikTok on October 15, 2026
ColumnSociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
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Courtesy of Chipotle
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
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Courtesy of Lowe's
How Lowe’s is building — and measuring — a full-funnel media network
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.
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Alamy
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.
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Courtesy of Advertising Week
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
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Courtesy of Sprite
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
