The Latest
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Permission granted by The Coca-Cola Company
Coke’s holiday strategy leans into streaming with Prime Video anthology
A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.
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Courtesy of Lord & Taylor
Lord & Taylor is latest to set up retail media network
The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.
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Courtesy of Chevron USA
Chevron integrates its US fueling applications to Apple CarPlay
The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program.
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Courtesy of McCormick
McCormick spices up the metaverse with Decentraland experience
Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable.
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iStock via Getty Images
Female CMOs are building some of fintech’s fastest-growing brands
They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.
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Courtesy of GE
GE is sole sponsor of NY Times print edition for a day
The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies.
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Robin Marchant/Getty Images for NYCWFF via Getty Images
Heineken tests attention-based metrics to track sponsorship success
Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.
Updated Dec. 8, 2022 -
Courtesy of Snap Inc.
Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
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Courtesy of Molson Coors
Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’
The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.
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petesphotography via Getty Images
Gartner: Uncertainty clouds CMO prospects for 2023
Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.
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Courtesy of Stagwell
Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi
The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations.
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Ablestock via Getty Images
Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’
At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.
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gorodenkoff via Getty Images
Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says
A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.
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Drew Angerer via Getty Images
Disney Advertising enhances clean room capabilities with VideoAmp partnership
Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.
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Kar Tr via Getty Images
An industry in motion: the greatest forces shaping marketing in 2022
After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.
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Anchiy via Getty Images
Hotel brands boost revenue after harnessing first-party data, report finds
With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.
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Sean Gallup / Staff via Getty Images
Reading between the lines of YouTube’s best-performing ads for 2022
An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.
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sdecoret via Getty Images
Amazon attempts to simplify data clean rooms with AWS tools
The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.
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Retrieved from PepsiCo Beverages North America on December 01, 2022
Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad
The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.
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Courtesy of Snap
New Balance unites Snap’s AR, voice tech to offer gifting advice
The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations.
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Retrieved from 7-Eleven media kit.
Deep DiveBehind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it
The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.
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Courtesy of NFL
NFL expands Fortnite presence with sponsor Visa
The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators.
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Courtesy of Burger King
Burger King airdrops codes for free whoppers in Times Square
Leveraging mobile to engage with consumers in highly trafficked public spaces sees renewed interest as holiday shoppers return to the streets.
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Courtesy of Hasbro
Nerf launches into NIL marketing, AI imaging with social content
Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.
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Scott Olson via Getty Images
Coke names new marketing lead for North America amid strategy shift
The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed.
