The Latest
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Permission granted by Cashmere
How Cashmere’s blend of culture and data is winning clients
Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.
Updated May 26, 2023 -
Courtesy of Invisalign
Invisalign rejects the hassle of braces for creator-led social media push
“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.
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Courtesy of McDonald’s USA
McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up
The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.
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Courtesy of Bacardi Rum
Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs
A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.
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Courtesy of Chipotle
Chipotle gears up for a fight with Street Fighter 6 activation
The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.
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Justin Sullivan/Getty Images via Getty Images
Inside Google’s plans for improving paid search with generative AI
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
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Courtesy of Nike
In massive executive shuffle, Nike names new Jordan president
Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”
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Courtesy of Cooler Screens
Kroger brings digital smart screens to 500 locations
The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.
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Courtesy of Peloton
Peloton’s latest brand revamp arrives as revenue drops 22%
The refresh brings a free membership tier and a new in-app content feature, Peloton Gym, as the brand strives to be more accessible.
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Justin Sullivan via Getty Images
Walmart Connect enlists creative partners to help brands craft better ads
Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.
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Courtesy of Kraft Heinz
Kraft Singles refreshes brand with bold colors, easier-to-open packaging
The first overhaul in five years arrives as the brand looks to maintain its momentum during a period of high inflation.
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fizkes via Getty Images
71% of CMOs lack the budget needed to execute marketing strategy in 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
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sesame via Getty Images
Pitching new business is busted for agencies and brands. Can it be fixed?
Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.
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gorodenkoff via Getty Images
Report: As CTV commands advertiser interest, fraud grows nearly 70%
A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.
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Permission granted by Walmart Marketplaces
Walmart ad biz growth continues to outpace rivals
The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.
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Permission granted by Taco Bell Corp.
LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’
The basketball star is featured in a new 30-second ad, "Taco Bleep," that censors him every time he tries to say the trademarked phrase.
Updated May 22, 2023 -
Courtesy of L.L.Bean
L.L. Bean ditched social media for May — here’s how it’s going so far
For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
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Retrieved from BMW on May 22, 2023
BMW applies sustainability to messaging and media buy
The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.
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Kelly Sullivan via Getty Images
Meta makes it easier to apply deals in-feed for Facebook
The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.
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chombosan via Getty Images
As tech firms embrace AI, consumers remain wary — here’s what the numbers say
Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.
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SDI Productions via Getty Images
Ads represent more than two-thirds of $500B mobile app economy, report finds
Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.
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Justin Sullivan/Getty Images via Getty Images
Google will deprecate cookies for 1% of users in Q1 2024
The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.
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Courtesy of Pepsi
Pepsi presses play on summer with Bad Bunny, Apple Music
CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.
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Pascal Le Segretain via Getty Images
Netflix boosts ad-supported tier with new product, measurement options
The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year.
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Permission granted by Mercedes-Benz USA
Mercedes-Benz names new CMO as auto transformation race heats up
Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.
