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AI disclosure labels don’t hurt ad performance: Here’s what the numbers say
As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.
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David Ryder via Getty Images
Consumers are worried about a recession. How should brands respond?
Consumers are becoming choosier about how they spend their money, creating greater competition among brands.
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Courtesy of GSTV / Frame Photographics
How GSTV steps up audience targeting with Stagwell’s agentic system
Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.
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Retrieved from Google on June 12, 2026
ColumnSociable: Google enlists Walmart Connect to enhance YouTube ad insights
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.
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Bumble’s YouTube advice show tackles dating anxiety amid user slump
The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number of total paying users continues to drop.
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Courtesy of American Eagle
Q&AHow American Eagle is kicking off its deal with the new face of soccer
The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.
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Courtesy of Adidas
Deep DiveNike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
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Retrieved from Pinterest on June 11, 2026
Sociable: Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
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ChatGPT ads get measurement boost from new LiveRamp partnership
Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.
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Courtesy of Accenture
Accenture acquires Whalar agency to gain creator economy advantage
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
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Courtesy of Jelly Belly
How Jelly Belly is repositioning its brand for ‘social epicureans’
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.
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OpinionThe problem for brands isn’t their marketing strategy — it’s their structure
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.
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Courtesy of Hasbro
Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
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Courtesy of Tropicana
Why Tropicana is rejuvenating its creative but keeping the same strategy
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.
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Permission granted by WPP
WPP puts a different type of ad talent to the test with new studio Hex
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.
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Media spend on customer acquisition accelerates amid rush to AI: Gartner
AI readiness may be falling short as a focus remains on short-term optimization and results.
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Courtesy of Coca-Cola
ColumnCampaign Trail: Coca-Cola rides a roller coaster of World Cup emotions
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.
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Courtesy of Stellantis
Deep DiveHow brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
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Courtesy of Fox
Fox One pitches itself as home of World Cup viewing for obsessive fans
The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament.
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Matt Winkelmeyer / Staff via Getty Images
Why the time is now for experiential marketing — and how to get it right
Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
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Why marketers must rethink loyalty as AI reshapes consumer connections
New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.
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Courtesy of Chipotle
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
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Courtesy of McDonald's
How McDonald’s is serving up culture as part of its new strategic plan
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.
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Courtesy of Violife
Violife slices through dairy-free cheese misconceptions with social series
The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.
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OpinionWorld Cup tests marketers’ ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
