The Latest
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Courtesy of Target
Target to award $25M in paid media to diverse brands
While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.
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iStock/SamuelBrownNG
Sponsored by CventTips for ticketing and pricing your virtual, hybrid and in-person events
Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.
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Justin Sullivan via Getty Images
Marriott launches hospitality industry's first media network
Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.
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Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveSneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
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Courtesy of Anheuser-Busch
Budweiser provides Twitch streamers with free tunes
The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.
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Courtesy of Mattress Firm
Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs
The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.
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Courtesy of Mondelez
Oreo turns cookie packs into canvases for expressing LGBT support
The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill.
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Courtesy of Burger King
Burger King goes for gamers with glitchy deals
The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.
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Spencer Platt via Getty Images
Google adds customizable ads on search and YouTube
New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.
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Courtesy of Kia
Kia takes inspiration from nature for new audio signature
Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave.
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Courtesy of Peloton
Peloton ad spending plunged as new users wane, analysis finds
While media investments dipped in a rocky first quarter, they may be on the upswing again as the brand kicks off an ad campaign focused on instructors.
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Courtesy of J.C. Penney
J.C. Penney taps new marketing chief
John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.
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Courtesy of Roku
How streaming TV platforms upped their games at the NewFronts
Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.
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Courtesy of Doritos
Doritos hosts virtual concert from the Upside Down for 'Stranger Things'
Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website.
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Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.
Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game
Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.
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Courtesy of Taco Bell
Taco Bell asks diners to swap out mundane meals via TikTok dance challenge
"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.
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Ore Huiying via Getty Images
Netflix is finally open to ads. What's next?
Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.
Updated May 10, 2022 -
PeopleImages via Getty Images
Female CMOs overtake male ones for the first time, report says
Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.
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Courtesy of Peloton
Peloton races to revitalize brand with help from star instructors
A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts.
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Retrieved from Piqsels.
Publicis acquires Profitero to add analytics layer to commerce bets
The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.
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Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.
Snap expands e-commerce reach for brands with new AR tech
Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.
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Courtesy of The Absolut Company
ColumnCampaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world
The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.
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Courtesy of Molson Coors
Coors Light wants to chill rooftops this summer with novel billboards
As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint.
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Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveHow Coke and Pepsi's rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
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Courtesy of Xbox
Xbox levels up mobile app through stories feature
Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content.
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Courtesy of Meta
Metaverse goes mainstream, but most consumers still don't understand it
Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.
