The Latest
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Courtesy of Hyundai Motor Company
Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds
Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally.
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Permission granted by Cvent
Sponsored by CventDiscovering and seizing the new event marketing opportunity
The event marketing channel as we know it has changed. See how marketers are navigating this complex landscape of virtual, hybrid, and in-person events by rebuilding agile event programs that align strategy, teams, and tech.
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Deep Dive
As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism
Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.
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Courtesy of The Honest Company
Honest Co. taps Amazon veteran as new digital chief
The former head of Amazon's Key service will lead the brand's omnichannel and online operations after years of rapid growth and accumulated losses.
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Courtesy of PepsiCo
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio.
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Retrieved from Apple on September 09, 2021
'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches
Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.
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Megan Poinski/Marketing Dive
Brand loyalty is eroding under supply chain and price pressures, survey finds
More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months.
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Courtesy of State Farm
State Farm's mascot debuts as first branded character in NBA 2K22
Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm.
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Courtesy of Stacy's Pita Chips
Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders
The Frito-Lay brand is enlisting the buzzy media company to amplify winners of a Rise Project that provides grants and mentorship opportunities.
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Courtesy of Olay
Olay takes on computer algorithms to fight biased beauty standards
Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp.
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Courtesy of S4 Capital
S4 Capital raises guidance again as net revenue accelerates 66% in Q2
The company is poised to continue adding to its data, content and digital media capabilities, with a possible move into technology services.
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Permission granted by Taco Bell
Taco Bell tests Taco Lover's Pass 1 year after rewards program launch
After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits.
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kajakiki via Getty Images
Shoppers returning to their earlier pandemic behaviors, research finds
The coronavirus's delta variant is undermining consumer sentiment heading into the holidays, according to several reports.
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Accenture acquires creative agency King James Group as it expands Africa footprint
The acquisition is the first major agency deal since the company tapped David Droga, a venerated creative, as CEO of its marketing services division.
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Courtesy of Samsung
ColumnCampaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds
An earbuds ad from R/GA links colorful scenes with dedicated soundscapes using an augmented reality-like technique called volumetric capture.
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Retrieved from Pacsun on September 13, 2021
Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line
A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings.
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Permission granted by Pepsi
Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors
A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants.
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Retrieved from Jalaiah Harmon via TikTok on September 09, 2021
Lulus airs original song designed to spur TikTok dance challenge
The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.
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Courtesy of Campbell's
Campbell's Chunky emphasizes lunch breaks with ad starring NFL coach
The soup brand draws a connection between lunchtime and halftime in order to rouse millennial men to make the midday meal a habit.
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Courtesy of Burger King
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.
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Courtesy of Clif Bar & Company
Clif Kid encourages students with AR experience inspired by Sky Brown
Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.
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Courtesy of PepsiCo
Pepsi blends NFL, New York Fashion Week kickoffs in capsule collection
Fans can score luxury lounge apparel by designer Dapper Dan as part of the soda brand's "Made for Football Watching" campaign.
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Courtesy of Banana Republic
Banana Republic goes back to its roots with new brand identity
A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins.
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Courtesy of Walmart corporate blog
Walmart teams with Meredith to help drive grocery push
The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.
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Joe Raedle via Getty Images
Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle
The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.
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Courtesy of Media.Monks
Media.Monks merges with Cashmere to boost cultural offering
Martin Sorrell's S4 Capital adds a buzzy creative agency as diversity and purpose become higher priorities in the U.S. and globally.
