The Latest
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Teresa Kroeger via Getty Images
Will Twitter's CEO succession speed up a needed wave of innovation?
Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.
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Courtesy of Spotify
Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign
Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.
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Courtesy of Hormel Foods Corporation
Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes
The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.
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Courtesy of A&W
A&W pokes fun at fellow QSRs with 'Anti-Celeb Meals'
Created with agency Coomer, the cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a labor shortage.
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Courtesy of Corona
Corona uncaps branded island experience that puts nature first
Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.
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Schick maker acquires Billie for $310M
The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart following FTC action.
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Courtesy of Together Labs
Deep DiveWhy the metaverse could be a breakthrough in privacy-compliant digital marketing
Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.
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Courtesy of Volkswagen
Volkswagen embeds AR driving experience on Amazon boxes
By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.
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Noam Galai/Getty Images Entertainment via Getty Images
Grey Goose ties with Grammys as official spirit partner in multiyear pact
The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.
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Tasia Wells via Getty Images
Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media
It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.
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Vadym Pastukh via Getty Images
Deloitte acquires Madras Global as clients navigate 'tsunami of content'
The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse.
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Brandon Bell via Getty Images
Winners and losers of Black Friday 2021
Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.
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Courtesy of White Castle
White Castle signs up for OnlyFans to share spicy Thanksgiving content
A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.
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Courtesy of Snap
Coca-Cola, Walmart open AR holiday stores in Snapchat
The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.
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Retrieved from Target on November 23, 2021
Deep DiveHow brands are turning inclusive holiday campaigns into more than 'inspiration porn'
Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.
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Courtesy of Walmart
Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.
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Courtesy of Snap Inc.
Snap strikes Dentsu performance media deal as ad challenges loom
Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.
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Courtesy of Cheetos
Cheetos turns iconic orange dust into art exhibit with latest musical tie-up
For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."
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Wang He via Getty Images
How advertisers can adapt to sidestep supply chain challenges
Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.
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Courtesy of Dunkin'
Dunkin' chooses Anomaly as AOR to modernize brand ethos
U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.
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Courtesy of Hyundai Motor America
Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5
Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.
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Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.
Ikea debuts holiday anthem designed for TikTok video series
Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.
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RobertPetrovic via Getty Images
'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.
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Courtesy of Snap
Snap streamlines ad buying with new Multi-Format delivery tool
Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.
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Courtesy of Expedia Group
ColumnCampaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday
In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys.
