The Latest
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Retrieved from Meta on September 28, 2023Column
Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership
A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.
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Tazo taps Issa Rae to celebrate independent cafes
Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.
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57% of enterprise marketers use AI in email campaigns, survey says
The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.
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Blue Moon’s brand update boosts the craft beer’s mass appeal positioning
New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.
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Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.
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Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
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Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.