The Latest

  • Walton Goggins for Walmart
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    Courtesy of Walmart
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    Deep Dive

    How the best marketing campaigns of 2025 navigated uncertain times

    The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

  • A man in a wheelchair faces a group of people, contributing to the dialogue in a collaborative setting.
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    Envato Elements / sofiiashunkina

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    Sponsored by AudioEye

    AEO, GEO and accessibility: The 3 forces that will define 2026 marketing

    AI-driven discovery is here. Accessibility is the next big visibility advantage.

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    German technology conglomerate Bosch will return for a second year in a move that comes as the marketer doubles down on its U.S. presence.

    Updated Dec. 3, 2025
  • P&G Native minisoap poster
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    Courtesy of Procter & Gamble
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    P&G’s Native to debut 50-part microdrama series as genre takes off

    P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas. 

  • A giant Q-tip stands above a standard package of the cotton swabs against a blue background
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    Permission granted by Q-tips
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    Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

    An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

  • Sienna Spiro for Gap's 2025 "Give Your Gift" campaign.
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    Courtesy of Gap
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    Q&A

    Gap’s CMO on leveraging the brand’s Katseye success for the holidays

    Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

  • President Trump holding tariff chart during "Liberation Day" announcement on April 2, 2025 in DC
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    Chip Somodevilla via Getty Images
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    Advertising growth resilient in face of tariff, AI disruption: report

    WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.

  • U.S. Soccer ad image
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    Courtesy of U.S. Soccer
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    Q&A

    US Soccer’s CMO on its World Cup campaign as brands take the pitch

    The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.

  • Woman sits on couch typing on laptop.
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    Getty Images
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    Nielsen strengthens ties with Amazon advertisers via audience segments

    Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

  • Hershey musical mat experience
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    Courtesy of The Hershey Company
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    How Hershey remade its iconic holiday ad as an interactive experience

    The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.

  • Iliza Shlesinger for Jeep Wagoneer
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    Courtesy of Jeep
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    Column

    Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

    Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    How Netflix’s $72B Warner Bros. deal changes the streaming calculus

    A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

  • Subway campaign still
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    Courtesy of Subway
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    Subway promotes revived Sub Club loyalty program in alliterative ads

    The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

  • "Sesame Street" character Oscar the Grouch appears in Glad's "Don't Get Mad. Get Glad." campaign.
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    Courtesy of Glad
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    Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

    The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

  • A close-up view of students holding cellphones while at school.
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    Getty Images
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    Consumers in 2026 will be full of paradoxes, predicts Dentsu

    As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.

  • Underwear and bras on display in a white room.
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    Courtesy of Skims
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    Skims ventures into live entertainment with shoppable TikTok livestream

    The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

  • A can of Daddy's Home Mug Root Beer cologne sits on a tabletop next to a bust of a bulldog.
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    Courtesy of Mug Root Beer
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    PepsiCo’s Mug brand finds Gen Z sweet spot: Fragrance, dogs and TikTok

    The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.

  • Sydney Sweeney for American Eagle Outfitters.
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    Courtesy of American Eagle Outfitters
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    American Eagle’s celebrity-led marketing turns sales growth positive

    While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

  • Columbia's Expedition Impossible
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    Courtesy of Columbia Sportswear
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    Columbia challenges flat-earthers as part of bolder marketing revamp

    In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

  • Oreo ad created using aritifical intelligence.
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    Permission granted by Mondelēz International
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    Q&A

    How Oreo maker Mondelēz is rethinking snack marketing with AI

    The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

  • Man drinking Keurig coffee at home
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    Courtesy of Keurig
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    Why Keurig grounded its new brand platform in post-pandemic realities

    The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.

  • Snapchat's Winter Village augmented reality experience.
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    Courtesy of Snap
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    Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR

    Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.

  • Burger King's Spongebob collaboration
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    Courtesy of Burger King
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    Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

    The partnership spans new ads, a special menu, toys, packaging, an app takeover, experiential activations and more.

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

    The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

  • A RC Cola is pictured in the air, spilling soda.
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    Courtesy of Keurig Dr Pepper
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    Inside RC Cola’s comeback campaign

    Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.

  • Crowds in front of Mall of America on Black Friday
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    Courtesy of Mall of America
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    Winners and losers of Black Friday 2025

    Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.