The Latest
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Courtesy of Neutrogena
ColumnCampaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to millennials.
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Permission granted by DoorDash
DoorDash parodies horror classics in pitch to budget-crunched parents
A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”
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Permission granted by Subway
Subway enters Happy Gilmore’s headspace with digital experience
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.
Updated June 27, 2025 -
Courtesy of Vital Farms
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
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Courtesy of Respawn
Why Mars is putting its focus on Gen Z gamers with Razer partnership
New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.
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sanjeri via Getty Images
Top marketing conferences to attend in 2025
Here are some must-attend events for advertising professionals still to come.
Updated June 24, 2025 -
Courtesy of Molson Coors
Blue Moon slices into comedy for first celebrity partnership
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.
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Courtesy of LG Electronics
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones.
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Retrieved from Pinterest on June 24, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search
The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.
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Courtesy of Kraft Heinz
Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings
To support the effort, Heinz will share social videos featuring Mustard’s “yell” soundbite from inside the restaurant chain.
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Courtesy of Fabletics
Fabletics names Vans vet chief marketing officer
Carly Gomez has been promoted to the position, while Meera Bhatia’s chief operating officer role has been expanded to also include president.
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Courtesy of Olipop
Olipop turns fans into influencers for pennies with PR boxes on Amazon
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.
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Courtesy of Omnicom
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.
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Courtesy of Dr. Squatch
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.
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Courtesy of Liquid I.V.
How Liquid I.V.’s marketing supports its growth surge
As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.”
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IR_Stone via Getty Images
Luxury brands face global, generational challenges, report says
Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.
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Adam Bettcher via Getty Images
How ditching Pride now could hurt brands later
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
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Joey Sirmons/Marketing Dive
How brands can make better use of loyalty data
Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.
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Permission granted by Southwest Airlines
Southwest argues seating policy changes are NBD in cheeky new ads
A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
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vm via Getty Images
48% of creatives identify as neurodivergent: Here’s what the numbers say
Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.
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Courtesy of The Coca-Cola Company
How Coca-Cola’s marketing transformation led to new Smartwater campaign
The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.”
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Courtesy of Uber
Uber Advertising brings Ride Offers to international markets
Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
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Courtesy of E.l.f. Beauty
E.l.f. brings AI-powered color-matching for makeup to Pinterest
In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.
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Courtesy of Roku
Amazon, Roku address CTV advertising reach and efficiency in new deal
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
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Michael M. Santiago/Getty Images via Getty Images
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
