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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
Duracell will make its debut, Booking.com announced its return and Doritos revealed the top three finalists for its “Crash the Super Bowl” contest.
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Courtesy of Dollar Shave Club
ColumnCampaign Trail: Dollar Shave Club gets back to its disruptive roots
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
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CreativaImages via Getty Images
Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
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Courtesy of Diageo
Diageo research finds young consumers want to drink in moderation
“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.
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Noah Berger / Stringer via Getty Images
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
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Courtesy of Hyundai Motor America
Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos
A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.
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Courtesy of Procter & Gamble
Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”
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Spencer Platt via Getty Images
Starbucks hands Anomaly US creative duties in blow to WPP: report
WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.
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Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
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Courtesy of Mug Root Beer
Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them
Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.
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Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
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Courtesy of Spirit Airlines
Spirit Airlines lands new campaign boosting affordable luxury
The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.
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Derick Hudson via Getty Images
ColumnSociable: Will Meta’s revised approach to moderation impact its ad business?
Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?
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Courtesy of McDonald's
McDonald’s value menu launch gets inspirational boost from John Cena
The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.
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Justin Sullivan via Getty Images
JCPenney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
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Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.
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Courtesy of Heineken
Heineken 0.0 looks to destigmatize abstaining from alcohol
“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.
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Courtesy of DoorDash
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
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Courtesy of Chipotle
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals
Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.
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John Lamparski via Getty Images
Horizon Media Holdings appoints former IBM exec as first president
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.
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Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
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Retrieved from Dove on January 03, 2025
Dove shreds toxic New Year’s resolutions in latest body confidence push
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
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Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
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JuSun via Getty Images
The state of website privacy: Here’s what the numbers say
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
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Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
