The Latest

  • An illustration of a group of people in football gear watching multiple floating tv ads.
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    Illustration: Madeline McMahon for Industry Dive

    Tracker

    Ad blitz: Tracking every marketing play for Super Bowl LVII

    Google and Pepsi are the latest to unveil game day ads, and Dunkin’ teases its first-ever Super Bowl ad that might feature rumored superfan Ben Affleck.

  • ZipRecruiter joins forces with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”
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    Courtesy of ZipRecruiter

    ZipRecruiter partners with Ant-Man to showcase job-seeking tech

    The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”

  • Online business payments
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    Sitthiphong via Getty Images

    Publicis Groupe’s data and tech bets pay off with strong growth

    “Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO. 

  • Honda Acura Topgolf
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    Courtesy of American Honda Motor Co.

    Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z

    The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players.

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    Justin Sullivan via Getty Images

    Google joins tech peers in touting AI as balm to advertising woes

    After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.

  • Collage of three TikToks that are part of Neutrogena's Hydro House content
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    Retrieved from Neutrogena on February 02, 2023
    Column

    Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

    Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

  • promotional photo of an Intuit-NFL sponsored concert in Roblox
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    Courtesy of Roblox

    Intuit, NFL team up for concert on Roblox with Saweetie

    The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.

  • Will Ferrell appears in a Super Bowl ad around Netflix's partnership with General Motors
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    Courtesy of GM

    General Motors, Netflix team for strategic alliance around EVs

    The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.

  • Meta logo displayed across multiple screens.
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    Leon Neal via Getty Images

    Meta revenue slides for third straight quarter as Reels feels growing pains

    Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

  • Campaign image showing Instacart and Michelob Ultra's shoppable TV commercial timed to Super Bowl LVII
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    Retrieved from Instacart on February 01, 2023

    Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

    The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

  • Woman shopping for clothes on her iPhone.
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    Adrian Vidal via Getty Images

    Mobile’s influence on digital commerce soars, study finds

    Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

  • Actor Michael B. Jordan drinks from a bottle of Propel Fitness Water
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    Courtesy of PepsiCo

    Propel Fitness Water’s new look emphasizes Gatorade connection

    For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”

  • starry soda pepsico
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    Courtesy of PepsiCo

    PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

    The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

  • IT technician working on cloud data server.
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    gorodenkoff via Getty Images

    4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

    The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

    Updated Jan. 31, 2023
  • The NHL All-Stars logo.
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    Courtesy of NHL

    Disney sells out ad time for NHL All-Star events

    Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.

  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

  • Smirnoff on display at an event next to glasses.
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    Photo by Bryan Bedder/Getty Images for New York Taste via Getty Images

    Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII

    The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.

  • A hand holds up a remote in front of a television screen.
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    RainStar via Getty Images
    Deep Dive

    Has TV ad measurement’s day of reckoning finally arrived?

    Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

  • Publicis launches giant red telephone in the metaverse
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    Courtesy of Publicis Groupe

    Agencies, consultancies step up metaverse investment, experiments

    Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

  • A phone screen depicts questions from DraftKing's High Stakes Beer Ad contest.
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    Courtesy of Molson Coors

    Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

    The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize. 

  • Singer Sarah McLachlan sits in a tent next to a wolf as part of Busch Light's 2023 Super Bowl commercial.
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    Courtesy of Anheuser-Busch InBev

    Busch Light enlists Sarah McLachlan for Super Bowl LVII

    The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.

  • Person on laptop and holding brown box
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    Phiromya Intawongpan via Getty Images

    IPG fills key growth role with omnichannel lead from Accenture

    As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.

  • TikTok app
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    Drew Angerer / Staff via Getty Images

    What TikTok’s shifting US presence means for social media

    Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

  • A red billboard reading LVII Meanz 57.
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    Courtesy of Heinz

    Heinz says it’s time to ditch Roman numerals for Super Bowl 57

    “LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.