The Latest
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Jessica McGowan / Stringer via Getty Images
Marketers must wrestle with vanishing middle class in 2026: WARC
Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids.
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Courtesy of Amazon
Deep DiveInside Amazon DSP’s growing bid to marketers — and threat to competitors
Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.
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Courtesy of Home Depot
Home Depot’s heartfelt holiday ads showcase Christmas tree farmers
“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.
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Brandon Bell / Staff via Getty Images
Wendy’s doubles down on marketing effectiveness as part of turnaround
The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value.
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stock.adobe.com/Gorodenkoff
Stagwell, Palantir ready broader rollout of AI-powered marketing platform
The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.
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Courtesy of Corona Global
How Corona Cero mixed AI, human insights to find Olympic gold
Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.
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Courtesy of Starbucks
Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image
“Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”
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Getty Images
Definition of ‘TV’ is expanding: Here’s what the numbers say
Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.
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Courtesy of Coca-Cola
Why Coca-Cola keeps pushing the limits of generative AI despite backlash
An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.
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Alamy
ColumnSociable: Documents show Meta earns billions from scam ads, Reuters reports
Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.
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Courtesy of Etsy
Etsy spotlights importance of personalized gifting for holiday ads
A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.
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Courtesy of 5 Gum
5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social
The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.
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Courtesy of Chewy
Chewy ramps up creator storefronts ahead of holiday season
More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.
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Courtesy of Gap
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
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Courtesy of Lowe's
Q&AInside Lowe’s social-first holiday push as Gen Alpha enters the market
CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
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Retrieved from Perplexity on November 06, 2025
ColumnSociable: Snapchat brings Perplexity AI to inboxes
Early next year, Snapchatters will be able to pose questions to the conversational chatbot directly in the Chat interface.
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Permission granted by Gatorade
Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’
The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.
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Oli Scarff via Getty Images
Q&A6 questions with Barclays’ US CMO
Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.
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Getty Images
What marketers are missing as loyalty drivers evolve: report
Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.
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Courtesy of Coca-Cola
Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign
Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.
Updated Nov. 3, 2025 -
Courtesy of Ibotta
How Liquid Death lifted sales with Ibotta’s promotion optimization tool
Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel strategy.
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Courtesy of WPP
WPP losses intensify as hopes turn to AI ‘golden age’ for marketing
In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.
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Retrieved from YouTube on November 03, 2025
Best Buy bets on sports, creators to serve up holiday gifting inspiration
The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.
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Courtesy of Roku
IAB maps best practices for performance-driven CTV ads
Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend.
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Courtesy of Hatch
ColumnCampaign Trail: Hatch turns doomscrolling into horror film trailer
The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the dangers of in-bed phone use.
