The Latest

  • A Liquid Death ad in The Running Man
    Image attribution tooltip
    Retrieved from Liquid Death on November 13, 2025
    Image attribution tooltip
    Column

    Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’

    The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

  • A person teaching students new digital skills in a class setting
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Sponsored by The Association for Supply Chain Management (ASCM)

    What supply chain leaders need to know about upskilling and reskilling

    The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.

  • Shea Moisture shoppable ad
    Image attribution tooltip
    Retrieved from Bravo on November 12, 2025
    Image attribution tooltip

    Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

    Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.

  • Instacart holiday ad
    Image attribution tooltip
    Courtesy of Instacart
    Image attribution tooltip

    Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos

    Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.

  • Disney's Zootopia 2 activation on Snapchat
    Image attribution tooltip
    Courtesy of Snapchat
    Image attribution tooltip

    Disney, Snapchat blur the lines between AR and IRL for ‘Zootopia 2’

    The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the app as “Snapcat.”

  • Josh Allen wears a pizza sweater at a holiday party behind a table filled with pizza and Pepsi while holding a slice of pizza.
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut dishes out holiday value in multichannel campaign

    The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

  • Attendees at McDonald's TinyTAN Happy Meal Magic Meet-Up
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    How McDonald’s turned K-pop fandom into a mass-market cultural play

    An experiential activation crafted by the IW Group helped the fast food giant benefit from buzz around the return of BTS.

  • Shoppers wait in line at a major retailer
    Image attribution tooltip
    Jessica McGowan / Stringer via Getty Images
    Image attribution tooltip

    Marketers must wrestle with vanishing middle class in 2026: WARC

    Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids. 

  • Amazon executive Tanner Elton on stage at Amazon's upfront presentation
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip
    Deep Dive

    Inside Amazon DSP’s growing bid to marketers — and threat to competitors

    Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.

  • Home Depot's 2025 holiday campaign imagery showcasing a young boy decorating a Christmas tree.
    Image attribution tooltip
    Courtesy of Home Depot
    Image attribution tooltip

    Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

    “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

  • The Wendy's logo displayed near a Wendy's restaurant on June 18, 2024 in Austin, Texas.
    Image attribution tooltip
    Brandon Bell / Staff via Getty Images
    Image attribution tooltip

    Wendy’s doubles down on marketing effectiveness as part of turnaround

    The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value. 

  • Professional IT Programer Working in Data Center on Desktop Computer.
    Image attribution tooltip

    stock.adobe.com/Gorodenkoff

    Image attribution tooltip

    Stagwell, Palantir ready broader rollout of AI-powered marketing platform

    The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

  • Corona Cero Winter Olympics ad
    Image attribution tooltip
    Courtesy of Corona Global
    Image attribution tooltip

    How Corona Cero mixed AI, human insights to find Olympic gold

    Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.

  • Starbucks holiday cups in an ad
    Image attribution tooltip
    Courtesy of Starbucks
    Image attribution tooltip

    Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

    “Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”  

  • A person stands in front of a camera recording themselves
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Definition of ‘TV’ is expanding: Here’s what the numbers say

    Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.

  • Coca-Cola holiday campaign
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Why Coca-Cola keeps pushing the limits of generative AI despite backlash

    An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.

  • A large outdoor sign features Meta's blue infinity loop logo on a white background above the company name "Meta" and the address, "1 Hacker Way." The sign sits on a curved concrete base in a landscaped area with mulch and dirt.
    Image attribution tooltip
    Alamy
    Image attribution tooltip
    Column

    Sociable: Documents show Meta earns billions from scam ads, Reuters reports

    Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.

  • Etsy holiday ad
    Image attribution tooltip
    Courtesy of Etsy
    Image attribution tooltip

    Etsy spotlights importance of personalized gifting for holiday ads

    A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

  • 5 Gum ad video
    Image attribution tooltip
    Courtesy of 5 Gum
    Image attribution tooltip

    5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

    The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.

  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
    Image attribution tooltip
    Courtesy of Chewy
    Image attribution tooltip

    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

  • Gap's 2025 "Gift Your Gift" campaign imagery.
    Image attribution tooltip
    Courtesy of Gap
    Image attribution tooltip

    Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

    An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

  • Lowe's holiday campaign
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip
    Q&A

    Inside Lowe’s social-first holiday push as Gen Alpha enters the market

    CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

  • Snapchat Perplexity
    Image attribution tooltip
    Retrieved from Perplexity on November 06, 2025
    Image attribution tooltip
    Column

    Sociable: Snapchat brings Perplexity AI to inboxes

    Early next year, Snapchatters will be able to pose questions to the conversational chatbot directly in the Chat interface. 

  • Two baseball batters stand side to side in a Stranger Things-themed ad from Gatorade
    Image attribution tooltip
    Permission granted by Gatorade
    Image attribution tooltip

    Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’

    The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

  • Barclays signage is shown.
    Image attribution tooltip
    Oli Scarff via Getty Images
    Image attribution tooltip
    Q&A

    6 questions with Barclays’ US CMO

    Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.

  • Interior shot of a busy mall.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    What marketers are missing as loyalty drivers evolve: report

    Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.