The Latest

  • Reddit discovery research
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    Retrieved from Reddit on June 18, 2026
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    Sociable: Reddit study highlights user purchase behavior

    The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

  • An influencer in a brightly colored outfit stares at a smartphone while standing outside
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    via Koddi.

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    Sponsored by Koddi

    Agentic AI is rewriting the rules of value and monetization in commerce media

    Koddi’s new data shows a market already in motion and provides clues about who stands to win.

  • Charli XCX for Coach
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    Courtesy of Coach
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    Coach unites celebrities, Gen Z storytelling under new brand platform

    Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

  • KFC
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    Courtesy of KFC
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    KFC’s brand evolution looks to set the standard for fried chicken QSRs

    Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.

    Updated June 15, 2026
  • James Marsden drinks a glass of Scotch whisky as he leans against a wood sideboard.
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    Courtesy of The Macallan
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    The Macallan latches on to Gen Z’s zeal for special occasion splurges

    The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.

  • Three people sitting on a couch watching a soccer game on TV.
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    Getty Images
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    Fox acquires Roku for $22B to accelerate streaming advertising business

    The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

    Updated June 15, 2026
  • An analyst uses a computer and dashboard for data business analysis and data management system with KPI and metrics connected to the database for technology finance, operations, sales, marketing.
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    Getty Images
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    Opinion

    Why data accuracy matters more than data scale amid the rise of AI

    In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.

  • a high contrast image of two executives in a boardroom
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    Getty Images
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    ANA and 4As offer guidelines to make agency pitches more bearable

    The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.

    Updated June 16, 2026
  • An avatar of a soccer player wearing a Visa jersey.
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    Courtesy of Electronic Arts, Inc.
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    EA rolls out advertising platform with enhanced offerings for brands

    The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.

  • Agency executive Chrstine Cotter appears in black-and-white alongside the new 360i logo
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    Permission granted by Dentsu
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    Dentsu brings back 360i brand as social-first solution primed for AI

    Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators and social.

  • Geico Gecko on a podcast
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    Courtesy of Geico
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    Geico Gecko steps into new role as AI-generated podcast guest

    The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”

  • Lexi Minetree as Elle Woods in "Elle"
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    Courtesy of L'Oréal Paris USA
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    L’Oréal Paris helps shape ‘Legally Blonde’ origin story in streaming tie-up

    The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.

  • A person holds a remote up while sitting on a living room couch watching TV
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    Getty Images
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    AI disclosure labels don’t hurt ad performance: Here’s what the numbers say

    As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.

  • A person with a shopping bag stands in front of a grocery store display labeled snacks.
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    David Ryder via Getty Images
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    Consumers are worried about a recession. How should brands respond?

    Consumers are becoming choosier about how they spend their money, creating greater competition among brands.

  • A woman at a gas pump with a GSTV screen
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    Courtesy of GSTV / Frame Photographics
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    How GSTV steps up audience targeting with Stagwell’s agentic system

    Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

  • Google Walmart Connect
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    Retrieved from Google on June 12, 2026
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    Column

    Sociable: Google enlists Walmart Connect to enhance YouTube ad insights

    Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales. 

  • Young woman using smartphone in front of cafe
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    Getty Images
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    Bumble’s YouTube advice show tackles dating anxiety amid user slump

    The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number of total paying users continues to drop.

  • Lamine Yamal for American Eagle
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    Courtesy of American Eagle
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    Q&A

    How American Eagle is kicking off its deal with the new face of soccer

    The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.

  • Teams face off in Adidas' 'Backyard Legends' creative
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    Courtesy of Adidas
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    Deep Dive

    Nike and Adidas take their rivalry to the World Cup. Who will win?

    The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

  • Pinterest Amazon Storefront linkage
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    Retrieved from Pinterest on June 11, 2026
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    Sociable: Pinterest adds Amazon Storefront linking

    Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    ChatGPT ads get measurement boost from new LiveRamp partnership

    Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

  • Left to right: Whalar Co-CEO Emma Harman, Accenture Song CEO Ndidi Oteh, Whalar Co-CEO Jo Cronk
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    Courtesy of Accenture
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    Accenture acquires Whalar agency to gain creator economy advantage

    The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

  • A bag of Jelly Belly candy on a pink background surrounding by whole fruit.
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    Courtesy of Jelly Belly
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    How Jelly Belly is repositioning its brand for ‘social epicureans’

    The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.

  • Creative visual of business people in corporate staff meeting . Concept of digital technology for marketing data analysis and investment decision making .
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    Getty Images
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    Opinion

    The problem for brands isn’t their marketing strategy — it’s their structure

    Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.

  • Hasbro's Mr Potato Head characters
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    Courtesy of Hasbro
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    Optimus Prime will take your call: Hasbro leans into AI-driven licensing

    The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

  • Tropicana
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    Courtesy of Tropicana
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    Why Tropicana is rejuvenating its creative but keeping the same strategy

    CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.