The Latest

  • Walton Goggins for Walmart
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    Courtesy of Walmart
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    Deep Dive

    How the best marketing campaigns of 2025 navigated uncertain times

    The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

  • Person waiting at gas pump
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    FRAME Studios

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    Sponsored by GSTV

    Is your brand overlooking the value of convenience retail media?

    Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go.

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Pringles will return to the Super Bowl with a 30-second spot that will lean into its new “Once You Pop, The Pop Don’t Stop” creative direction.

    Updated Dec. 3, 2025
  • A gorilla shaves in a Dollar Shave Club ad
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    Retrieved from Dollar Shave Club on December 11, 2025
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    Dollar Shave Club’s first AI-generated ad makes tech the punchline

    The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

  • Close up of man with shopping basket buying groceries at the store.
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    Drazen Zigic via Getty Images
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    Will 2026 be more volatile for marketing? Here’s what the numbers say

    Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.

  • Maker's Mark sponsorship of Unrivaled
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    Courtesy of Maker's Mark
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    Maker’s Mark nets first sports league sponsorship with Unrivaled

    The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

  • Interior of Manassas, Virginia, Sprouts
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    Peyton Bigora/Marketing Dive
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    How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

    CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.

  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Meta streamlines brands’ creator partnerships with AI-powered updates

    New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.

  • Bowen Yang for Zoom
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    Courtesy of Zoom
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    Q&A

    How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

    Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.

  • Home Depot creator portal logo
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    Courtesy of Home Depot
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    Home Depot builds bridge to influencers with creator portal

    To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

  • P&G Native minisoap poster
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    Courtesy of Procter & Gamble
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    P&G’s Native to debut 50-part microdrama series as genre takes off

    P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas. 

  • A giant Q-tip stands above a standard package of the cotton swabs against a blue background
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    Permission granted by Q-tips
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    Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

    An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

  • Sienna Spiro for Gap's 2025 "Give Your Gift" campaign.
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    Courtesy of Gap
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    Q&A

    Gap’s CMO on leveraging the brand’s Katseye success for the holidays

    Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

  • President Trump holding tariff chart during "Liberation Day" announcement on April 2, 2025 in DC
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    Chip Somodevilla via Getty Images
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    Advertising growth resilient in face of tariff, AI disruption: report

    WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.

  • U.S. Soccer ad image
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    Courtesy of U.S. Soccer
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    Q&A

    US Soccer’s CMO on its World Cup campaign as brands take the pitch

    The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.

  • Woman sits on couch typing on laptop.
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    Getty Images
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    Nielsen strengthens ties with Amazon advertisers via audience segments

    Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

  • Hershey musical mat experience
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    Courtesy of The Hershey Company
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    How Hershey remade its iconic holiday ad as an interactive experience

    The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.

  • Iliza Shlesinger for Jeep Wagoneer
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    Courtesy of Jeep
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    Column

    Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

    Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    How Netflix’s $72B Warner Bros. deal changes the streaming calculus

    A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

  • Subway campaign still
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    Courtesy of Subway
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    Subway promotes revived Sub Club loyalty program in alliterative ads

    The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

  • "Sesame Street" character Oscar the Grouch appears in Glad's "Don't Get Mad. Get Glad." campaign.
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    Courtesy of Glad
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    Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

    The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

  • A close-up view of students holding cellphones while at school.
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    Getty Images
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    Consumers in 2026 will be full of paradoxes, predicts Dentsu

    As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.

  • Underwear and bras on display in a white room.
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    Courtesy of Skims
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    Skims ventures into live entertainment with shoppable TikTok livestream

    The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

  • A can of Daddy's Home Mug Root Beer cologne sits on a tabletop next to a bust of a bulldog.
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    Courtesy of Mug Root Beer
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    PepsiCo’s Mug brand finds Gen Z sweet spot: Fragrance, dogs and TikTok

    The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.

  • Sydney Sweeney for American Eagle Outfitters.
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    Courtesy of American Eagle Outfitters
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    American Eagle’s celebrity-led marketing turns sales growth positive

    While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

  • Columbia's Expedition Impossible
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    Courtesy of Columbia Sportswear
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    Columbia challenges flat-earthers as part of bolder marketing revamp

    In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.