The Latest

  • Two people in business attire shake hands, with a gavel in the foreground.
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    Getty Images
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    Opinion

    What marketers should know about the legal risks of algorithmic pricing

    Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.

  • Meta ad ranking system
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    Retrieved from Meta on October 29, 2026
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    Column

    Sociable: Meta says its expanded processing capacity is driving ad results

    New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

  • P.F. Chang's
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    Courtesy of P.F. Chang's
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    Q&A

    P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic

    The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.

  • McDonald's for FIFA World Cup
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    Courtesy of McDonald's
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    What McDonald’s dropping its FIFA sponsorship means for sports marketing

    The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.

  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking thoughtful presents.

    Updated Oct. 28, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

  • Signs for Patrón's Day of The Dead comedy show in New York.
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    Courtesy of Patrón
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    Patrón embraces Día de Muertos for one-night-only comedy show

    The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.

  • Clorox CMO
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    Permission granted by ANA
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    Why Clorox shifted from creating brand campaigns to systems of relevance

    CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.

  • Coca-Cola Global CMO Manolo Arroyo at ANA Masters of Marketing
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    Permission granted by ANA
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    Inside Coca-Cola’s marketing transformation amid agency roster shake-up

    The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest strengthens bid to media buyers with programmatic solution

    Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis installs leadership atop Marcel as agentic drives growth plans

    The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture. 

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

    The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.

  • AB InBev Global CMO Marcel Marcondes
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    Permission granted by ANA
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    How AB InBev built a culture of creative effectiveness that drives growth

    At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.

  • E.l.f. Magical Sisters campaign
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    Courtesy of E.l.f.
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    Column

    Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

    Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.

  • The Cat in the Hat waves in a Roblox game.
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    Retrieved from Warner Bros. on October 22, 2026
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    Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

    Players will be able to interact with items inspired by the film and unlock limited avatar items.

  • Graza campaign imagery for "The Hot Lap Test"
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    Courtesy of Graza
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    How CPG challenger brands are setting category marketing trends

    From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets. 

  • Banana Republic cover art for its "The Agency" social media content series.
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    Courtesy of Banana Republic
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    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

  • Actor D'Arcy Carden speaks to a group alongside a painted portrait of Target mascot Bullseye in a holiday ad from the retailer.
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    Permission granted by Target
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    Target unwraps high-concept holiday ads focused on gift-giving academy

    Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

  • Domino's Minecraft collaboration
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    Courtesy of Domino's Pizza
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    Domino’s links with Minecraft to push personal pizza via gaming

    The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

    While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.

  • Meta Q3 2026
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    Retrieved from Meta on October 22, 2026
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    Sociable: Meta adds users and revenue as AI costs climb

    Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

  • A bottle of Courvoisier is passed between two people, who are out of frame.
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    Courtesy of Campari
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    Courvoisier’s first global campaign in years embraces house party culture

    The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.

  • The Federal Trade Commission entrance is seen in 2025 in Washington, DC.
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    Leigh Vogel via Getty Images
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    Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

    A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back. 

  • Dollar Shave Club
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club markets ‘perfectly good’ razors as AI push continues

    The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.

  • Marriott Bonvoy
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    Courtesy of Marriott
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    How Marriott Bonvoy got scale, speed with global creator-led campaign

    Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.