The Latest

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  Column

  Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs

  Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.

  Brand Strategy

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  Expedia brings generative AI trip-planning tool to Instagram

  The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

  Mobile

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  Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign

  The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

  Creative

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  Netflix hones pitch to brands with richer data, personalization tools

  Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

  Video

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  YouTube spotlights how brands can own cultural moments at ad showcase

  A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

  Social Media

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  How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

  Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.

  Brand Strategy

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  Knorr dupes fast food favorites with Martha Stewart in social-first push

  The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

  Mobile

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  Why Airbnb booked a social-first campaign for its experiences relaunch

  Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

  Brand Strategy

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  Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

  Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

  Video

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  CMOs stretch static budgets further, with downsides for agencies: report

  Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

  Agencies

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  Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

  The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

  Brand Strategy

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  PubMatic brings generative AI to media buying platform

  The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

  Agencies

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  How Unrivaled built brand partnerships that are more than logo slaps

  Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

  Brand Strategy

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  Linear ad spend grew in Q1 despite economic uncertainty: iSpot

  While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

  Video

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  Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

  The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

  Brand Strategy

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  Brand safety comes second amid macro uncertainty: Here’s what the numbers say

  Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.

  Brand Strategy

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  Meta touts complementary powers of video, AI in overture to brands

  At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

  Mobile

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  Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

  At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

  Mobile

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  Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

  Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

  Brand Strategy

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  Q&A

  ‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

  Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

  Brand Strategy

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  Sociable: Meta offers tips for advertisers based on latest engagement trends

  The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.

  Mobile

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  TikTok reassures brands on future as advertising ambitions broaden

  Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.

  Mobile

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  How Sprite surpassed Pepsi by living and breathing pop culture

  The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.

  Brand Strategy

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  Tubi pitches products, partnerships designed for specific ad verticals

  Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

  Video

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  Deep Dive

  5 years of media evolution provide few answers to brands’ chaotic 2025

  Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

  Brand Strategy

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