The Latest
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Courtesy of Nationwide
Q&AWhy Nationwide tapped Peyton Manning to sell more than insurance in new ads
Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.
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Permission granted by Remezcla
Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers
The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.
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Courtesy of Pizza Hut
Pizza Hut turns TikTok content into real-world currency for My Box promo
Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.
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Courtesy of Olipop
Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads
The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.
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Courtesy of Applebee's
Q&AApplebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.
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Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics bows entertainment brand with original album release
The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.
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gorodenkoff via Getty Images
OpinionHow brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
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Courtesy of Gatorade
Gatorade scores a touchdown with inclusive football campaign
The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.
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Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
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Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
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Courtesy of Dove
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
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Courtesy of Mattel
How Barbie is giving fresh energy to its tagline and catching WNBA fever
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.
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PixelsEffect via Getty Images
The CMO role has evolved: Here’s what the numbers say
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
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Courtesy of KFC
KFC names new US CMO to bolster turnaround efforts
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
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Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
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Courtesy of Fireball Cinnamon Whisky
Fireball fuels football rivalries with first-ever paid TikTok campaign
New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.
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Retrieved from Mountain Dew on August 28, 2024
Mountain Dew claims its own time zone with geofenced offer, TikTok push
A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.
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GaudiLab via Getty Images
OpinionWhat marketers must do to get retail media measurement right
The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
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Courtesy of Taco Bell
How Taco Bell is exporting its musical bona fides to grow internationally
International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.”
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Courtesy of Hyundai Motor America
Hyundai’s former CMO Zepeda departs following internal reorganization
Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.
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Courtesy of State Farm
State Farm bundles football and fútbol for latest NFL-timed campaign
The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.
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Retrieved from Buffalo Wild Wings on August 27, 2024
Buffalo Wild Wings brings Jason Kelce back to football in new ads
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
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Courtesy of General Mills
General Mills teams with Kelce brothers for Cereal Training Camp
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
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Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
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Courtesy of CarMax
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads
The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.
