The Latest
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Illustration: Madeline McMahon for Industry Dive
TrackerAd blitz: Tracking every marketing play for Super Bowl LVII
E.l.f. Cosmetics is making its big game debut and Paramount+ unveiled its 60-second commercial starring Sylvester Stallone and his daughters.
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chaofann via Getty Images
ChatGPT might change advertising — but it won’t revolutionize it
Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
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Retrieved from Instacart on February 01, 2023
Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads
The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.
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Courtesy of PepsiCo
Propel Fitness Water’s new look emphasizes Gatorade connection
For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”
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Courtesy of PepsiCo
PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.
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gorodenkoff via Getty Images
4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift
The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”
Updated Jan. 31, 2023 -
Courtesy of NHL
Disney sells out ad time for NHL All-Star events
Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.
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FG Trade via Getty Images
Many brands are ‘reluctant buyers’ of ads on retail media networks
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.
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Photo by Bryan Bedder/Getty Images for New York Taste via Getty Images
Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII
The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.
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RainStar via Getty Images
Deep DiveHas TV ad measurement’s day of reckoning finally arrived?
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.
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Courtesy of Publicis Groupe
Agencies, consultancies step up metaverse investment, experiments
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.
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Courtesy of Molson Coors
Molson Coors and DraftKings turn Super Bowl ad into betting opportunity
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.
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Courtesy of Anheuser-Busch InBev
Busch Light enlists Sarah McLachlan for Super Bowl LVII
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.
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Phiromya Intawongpan via Getty Images
IPG fills key growth role with omnichannel lead from Accenture
As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.
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Drew Angerer / Staff via Getty Images
What TikTok’s shifting US presence means for social media
Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.
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Courtesy of Heinz
Heinz says it’s time to ditch Roman numerals for Super Bowl 57
“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.
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Courtesy of Yves Saint Laurent Beauty
Yves Saint Laurent Beauty ties Web3 to online shopping experience
All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.
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Courtesy of Mars
M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand
An ad starring Maya Rudolph debuted Wednesday as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.
Updated Jan. 25, 2023 -
Courtesy of Disney
Unilever first to test Disney’s identity integration with Trade Desk
Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.
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Justin Sullivan/Staff via Getty Images
Snap makes latest exec appointment in monetization chase
Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.
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SolStock via Getty Images
Blockchain, metaverse continue to command CMO interest despite snags
Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.
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Courtesy of KFC
KFC Canada unveils winterized outdoor basketball court
As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.
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Drew Angerer via Getty Images
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
Updated Jan. 25, 2023 -
Permission granted by A&W
A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar
The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.
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sdecoret via Getty Images
Data clean room craze raises new questions about access, interoperability
Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.
