The Latest
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Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.
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Panera loyalty members can pre-program meals on app, order with swipe
To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”
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Allegra incorporates air-quality data into new mobile mapping app
The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.
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Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.
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TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
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NYX turns Gen Z stars into Universal Monsters for Halloween campaign
The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers.
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Retrieved from YouTube on September 13, 2023
Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions
As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.
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Retrieved from Unsplash on July 22, 2021
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
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Peet’s Coffee brews large integrated campaign with Mischief
By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.
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Retrieved from Captain Morgan on September 19, 2023
Captain Morgan leads NFL fans on season-long scavenger hunt
The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.
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Ikea streamlines global brand marketing under IPG’s McCann
The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.
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How Chamberlain Coffee aims for broad appeal while catering to Gen Z
Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase.
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Why creator influence is primed to grow on heels of Hollywood strikes
As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
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Magna: Digital continues to lead ad spend growth
The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.
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Column
Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad
Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the Galaxy Tab S9 Series.
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American Eagle bets on QR codes for OMJeans NYC takeover
A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.
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Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
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‘Consolidation or evaporation’: Marketers get decisive about retail media spending
At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”
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Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.
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Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest.
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Ford hires Toyota veteran as global CMO
Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.”
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Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
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TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
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Q&A
How Champion shifted its brand name from a noun to a verb with new campaign
The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”
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Molson Coors boosts its investment in Zoa Energy
The increased funds will help the brand more than double its investment in marketing in 2024.