Deep Dive: Page 2

Industry insights from our journalists


  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
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    diane39 via Getty Images
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    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    Jessica Deyo • Aug. 10, 2022
  • An American flag is unfurled over a football field as fireworks go off.
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    Brian Bahr/Getty Images via Getty Images
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    Why NFL sponsors are reevaluating their relationship with the league

    This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

    Sara Karlovitch • Aug. 3, 2022
  • A bartender adds an orange peel to a whiskey drink with ice.
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    MaximFesenko via Getty Images
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    On ice: How whiskey brands are marketing to a new crowd

    The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.

    Sara Karlovitch • July 19, 2022
  • Container yard port
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    Courtesy of DHL
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    Why big agencies are investing in supply chain and inventory services

    While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

    Aaron Baar • July 18, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    Chris Kelly, Sara Karlovitch and Jessica Deyo • July 12, 2022
  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Layla Bird via Getty Images
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    Marketers lost their creative verve amid deluge of challenges

    Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

    Peter Adams • July 12, 2022
  • Quontic Bank outpost Decentraland
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    Permission granted by Quontic Bank
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    Banks eye first-mover advantage to embracing the metaverse

    Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.

    Anna Hrushka • June 3, 2022
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    Courtesy of Marriott International, Inc.
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    Why the media network craze is just getting started

    Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

    Peter Adams • Updated May 31, 2022
  • Bud Light can and a Miller Lite can on a bubbly background.
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

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    How Miller Lite and Bud Light's epic clash shook the marketing world

    It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.

    Sara Karlovitch • May 24, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    Chris Kelly • May 17, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Brand rivalries that helped define modern marketing

    In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.

    Julia Himmel • May 10, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

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    Sneaker supremacy: Nike and Adidas battle for brand love

    Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

    Natalie Koltun • May 10, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

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    How Coke and Pepsi's rivalry shaped marketing — and where it goes next

    As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

    Peter Adams • May 3, 2022
  • How prepared is the ad industry for a cookieless future?

    Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

    Chris Kelly • April 26, 2022
  • Hostess Brands, Donettes, Twinkies
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    Permission granted by Hostess Brands
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    With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century

    Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.

    Christopher Doering • April 1, 2022
  • Interior of Lego store.
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    Courtesy of Lego
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    Brick by brick: How Lego continues to build a toy empire

    The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down.

    Kaarin Vembar • March 29, 2022
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    Leon Neal / Staff via Getty Images
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    Brands face another test as emotions run high around Ukraine war

    There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

    Peter Adams • March 16, 2022
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    Courtesy of Burger King
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    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    Chris Kelly • March 8, 2022
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    Anthony Kwan via Getty Images
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    Can brands stay safe in the metaverse?

    As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

    Sara Karlovitch • March 1, 2022
  • Hershey, a2, milk
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    Christopher doering/Marketing Dive
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    Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

    Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.

    Christopher Doering • Feb. 22, 2022
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
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    Courtesy of Virtual Brand Group
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    Should more retailers be on Roblox?

    The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience. 

    Kaarin Vembar • Feb. 17, 2022
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    Courtesy of Rocket Mortgage
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    Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

    Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.

    Peter Adams and Chris Kelly • Feb. 14, 2022
  • Media still from BMW's Super Bowl LVI spot retrieved by Marketing Dive on Feb. 9, 2022
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    Retrieved from BMW on February 09, 2022
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    'We're back': Humor, optimism make a big return in Super Bowl LVI ads

    Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.

    Peter Adams • Feb. 10, 2022
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    Retrieved from Unsplash on July 22, 2021
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    How media conglomerates are plotting the future of measurement and identity

    NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.

    Chris Kelly • Feb. 8, 2022
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    Thomas Lohnes / Stringer via Getty Images
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    The path forward for fashion's sustainable future may be affordability

    Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer?

    Natalie Koltun • Feb. 1, 2022