- Fortune released its first-ever list of the top 50 workplaces for new college graduates and five marketing and advertising industry firms made the cut: Wpromote (9), MediaMath (13), ONTRAPORT (26), Polyvore (33), and Peppercomm (36.)
- The Fortune list was based on companies that had high job growth as well as large recruiting and hiring numbers for new graduates.
- Three of the five ad and marketing companies on the list are California-based and are located in New York City.
The marketing landscape has evolved quickly in the last five years with new technologies and data-driven strategies taking the spotlight. For industry professionals, be it new hires or veteran employees, that means having to have critical thinking skills in addition to creative savvy. And as the sector continues to take a new tech-heavy view and marketing roles morph, hiring managers are having to reconsider what skills are essential for success.
Here’s a breakdown on how each stacks up in a few key areas:
- Wpromote – Online marketing firm, 200 total employees, 34% new jobs added in past 12 months, 35% of new hires that were recent grads. Based in El Segundo, Calif.
- MediaMath – MarTech company, 570 total employees, 52% new jobs in past 12 months, 18% of those hires recent grads. Based in New York, N.Y.
- ONTRAPORT – Business automation firm, 106 total employees, 8% new jobs in past 12 months, 43% of those hires recent grads. Based in Santa Barbara, Calif.
- Polyvore – Social commerce site, 121 total employees, 38% new jobs in past 12 months, 11% of those hires recent grads. Based in Mountain View, Calif.
- Peppercomm – Marketing agency, 80 total employees, no new jobs added in past 12 months, 57% of new hires that were recent grads.
Trevor King, senior manager social media, Wpromote, told Fortune, "There are so many things I love about Wpromote, but the two that stick out the most to me are the training and personal development. As soon as I started my internship, they provided the training I needed to succeed. Soon after, I was asked to extend my internship while I finished school. Unbeknownst to me, I was being trained to become the next account manager for the team.”
Fortune’s methodology for the list included the rate at which companies are adding new jobs yearly, how many of those new hires are recent college grabs and results of questions from the Trust Index related to workplace traits valued by recent grads. The survey included more than 337,000 employees and information from around 600 companies. Two-thirds of the scores was based on employee feedback and one-third on rate of new job growth and how much of that is driven by new grads.