Dive summary:
- Brands are highly focused on tapping into the Fantasy Football player demographic, a potential gold mine with extremely engaged users.
- The average Fantasy Football player is in a demographic that makes advertisers drool; according to the Fantasy Sports Trade Associate, the average player is a college-educated, male professional in his 30s or 40s, and with an average household income over $90,000.
- While players are highly engaged with Fantasy Football, that is less true about the ads surrounding it; to reach players, advertisers have to keep it fresh and learn to speak the player language.
From the article:
"Marketers also want to dig into the mobile side, where 25% of fantasy players access the game. CBS's redesigned fantasy app saw usage increase 133% in July versus a year ago, and ESPN said the rise of the smart phone has refocused the company on building out its apps. Predictive fantasy tools in particular are surging in popularity as the core demographic, people who deal with data every day in their careers, want to dig deeper and do their own analysis, said Diane Bloodworth, CEO of Competitive Sports Analysis, which has a predictive fantasy app in CBS's store."