- To draw attention around Halloween, agency McKinney has set up a ghost-hunting microsite and interactive experience to see "Who's Haunting McKinney."
- On Oct. 30, the agency will be live-streaming a ghost hunt in its Durham, N.C., offices, which are housed in an former Lucky Strike cigarette factory. Employees say they've smelled a smoking ghost.
- The employees will spend the night in the building, using Google Glass, Google Hangouts, mobile phones and "ghost hunting tech," with the different angles expected to provide a movie-like feel.
The stunt is likely to garner attention for the agency. Aside from the attention, however, the unusual nature of the stunt will showcase the agency's creativity for potential clients.