- A report from DG Media Mind has reported that online advertising is becoming increasingly complex.
- According to the data, the use of tags and sophisticated targeting and analytics is rampant, especially among the top 10% of advertisers.
- In general, the addition of these tags and targeting methods is advantageous, but there is a tipping point at which the costs of preparation and adding the technological layers outweighs the advantages of having them.
The tipping point will be different for each advertiser, but it's worth taking a step back to look at the overall picture to determine the necessity of complex advertising methods. Conversion tags and geo-targeting methods are excellent tools, but if you can't put those within your larger picture and goals, the effort may be wasted.