Brand rivalries that helped define modern marketing
In this four-part series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.
By Peter Adams • May 3, 2022
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Read more ➔
By Natalie Koltun • May 10, 2022
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Read more ➔
By Chris Kelly • May 17, 2022
Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact. Read more ➔
By Sara Karlovitch • May 24, 2022
It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands. Read more ➔
Coors Light and Corona have become more environmentally friendly in ways that remain true to each brand's positioning.
Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.
Get the free daily newsletter read by industry experts
Coors Light and Corona have become more environmentally friendly in ways that remain true to each brand's positioning.
Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.
