Brand rivalries that helped define modern marketing
In this four-part series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.
By Peter Adams • May 3, 2022
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Read more ➔
By Natalie Koltun • May 10, 2022
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Read more ➔
By Chris Kelly • May 17, 2022
Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact. Read more ➔
After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla.
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
Get the free daily newsletter read by industry experts
After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla.
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
