- Facebook is closing in on a deal that would encourage publishers to host news content directly on the social platform.
- In negotiation for several months now, the deal would allow publishers to keep all the proceeds from ads sold against Facebook hosted content.
- Hosted content would allow publishers' content to load faster—improving user experience, especially on mobile.
Facebook currently delivers more than half of the big publishers' traffic via referrals. Some are hesitant to become more reliant on Facebook. A significant uptick in the number of eyes on the content might make up for the fact that click-throughs could diminish. Ultimately, this could be a big win for users who appreciate news coming from Facebook.