- Facebook's auto-play in-stream video ads, launched for testing in December, will now be available to a larger group of advertisers.
- The expanded ad products will be available to U.S. advertisers with Facebook account teams.
- Users will begin seeing purchased video ads in news feeds as early as April.
The road to users actually seeing video ads on Facebook has been a long one. The idea was first announced in December 2012, but has seen many delays since then. The delays have been, according to Facebook, due to necessary improvements. With a rumored price tag of $1 million, video ads won't be attainable to all brands, which should prevent over-saturation.