Dive Brief:
- Longtime Google SVP of Ads & Commerce Susan Wojcicki will be moving into a new role as leader of the YouTube division.
- Replacing Wojcicki will be her co-SVP, Sridhar Ramaswamy.
- So far, it's unclear what Wojcicki's guidance will bring to YouTube.
Dive Insight:
Wojcicki's ad sales background likely means YouTube will be making some advertising changes during her tenure. She tends to keep a low profile, so it might not be the flashy, TV-like change that some advertisers are looking for, but improvements will be made.
