- Ad agencies are struggling to hold on to young talent because of the plethora of options, agency and not, that can tempt a younger generation not keen on staying in one place for too long.
- To retain talented employees, agencies have developed tactics that support creatives as a whole person and offer attractive career paths.
- For example, agency iCrossing maps out career paths transparently, while also offering education to help them progress, so employees understand exactly what they are working toward.
All good agency executives understand their value is in their employees, so creating a work environment that inspires, encourages and retains young talent is important. After all, the best senior employees often start as entry-level employees who were given a chance to grow within the same agency.