Dive summary:
- Google has become a habit, like drinking or smoking, that will be hard to break, but Facebook's Graph presents some useful features.
- Google still stands ahead when measuring utility as the offerings are widely universal and broad in scope.
- Google also holds the advantage over Facebook in that users on average perform Google searches three times a day, whereas Facebook users may only log in every other day, but spend longer amounts of time engaging.
From the article:
"Ultimately, a new search habit will only arise if Facebook Graph Search can deliver at the intersection of high utility and high frequency. The upper right quadrant is certainly something to drive for, and it will require greater emphasis on the utility dimension if Facebook hopes to leverage its strength on the frequency dimension.
That said, Graph Search certainly provides unique benefits to users and incremental monetization opportunities to Facebook. Graph Search is a worthy exploration in the new frontier of search and it will be very interesting to watch it develop in the coming months."