- Mobile app marketing and analytics firm Localytics has secured $35 million in a new round of funding, including from new investor Sapphire Ventures.
- Along with the funding announcement, Localytics revealed a plan to introduce predictive app marketing, a function that helps forecast mobile users' next moves and target accordingly.
- Funding will be utilized to improve Localytics functions that help marketers run automated, personalized marketing campaigns—like A+E Networks' campaign that saw a 200% increase in push notification engagement.
Reaching mobile users at the optimal time is still a challenge for marketers. The new funding could help improve Localytics' progress in delivering predictive tools aimed at staying ahead of the curve and in front of consumers.