- TD Ameritrade narrowed its search for a creative agency down to three shops.
- DDB, FCB, and a third, unrevealed agency have made the cut so far for the $100 million account.
- The agency chosen will be replacing Goodby, Silverstein & Partners from San Francisco, which is not defending the account.
TD Ameritrade first announced the search for a new creative agency at the beginning of the year. It follows the appointment of a new CEO last fall and is likely part of restructuring. The firm is hoping to end the review process this month, a fairly quick turnaround given the size of the account.