- Online broker TD Ameritrade is on the hunt for a new creative agency after splitting with incumbent Goodby Silverstein & Partners.
- The move follows the October replacement of CMO Phil Bowman with Denise Karkos, managing director, brand strategy and marketing communications.
- TD Ameritrade spent $100 million on media, not including Internet spending or B2B marketing, in 2012 according to Nielsen.
While it may be disappointing for Goodby Silverstein & Partners, the split presents a stellar opportunity for another creative agency to land a big numbers client. TD Ameritrade stands to benefit as well by receiving fresh ideas from whatever creative agency they decide to bring on.