Dive Brief:
- Twitter's IPO filing became public Thursday, and it could be trading as early as November.
- The filing details the company's rapid growth, as well as the heavy spending it takes to sustain it—the micro-blogging platform posted a loss of $69 million in the six months ended in June.
- That many Twitter users are overseas despite much of its ad revenue coming from the U.S. is being eyed as one of many opportunities for future growth.
Dive Insight:
Twitter's IPO, and the shareholders it will have to answer to as a result, is sure to increase efforts to monetize the platform, and that can only mean good news for marketers. For more, check out our look at the details marketers need to know.