TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Waze zooms in on local pain points with first TV ads for Carpool

Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.

By Natalie Black (Koltun) • May 17, 2019

Reese goes all-in on ASMR with feature-length film starring 5 creators

The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.

By Barry Levine • May 17, 2019

Miller Lite sponsors Dallas Cowboys-affiliated esports organization

The partnership includes influencer-backed original content, in-person events and co-branded merchandise.

By Barry Levine • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Study: Mobile gaming more popular than social media

Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).

By Robert Williams • May 16, 2019

Taco Bell is opening a hotel in brand's biggest lifestyle play yet

The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.

By Peter Adams • May 16, 2019

Axe taps 'Stranger Things' star for hair-focused social push

The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.

By Robert Williams • May 16, 2019

Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign

Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.

By Barry Levine • May 16, 2019

Hershey's embraces emoji for summer packaging play focused on sharing

The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.

By Peter Adams • May 15, 2019

Halo Top Creamery preps pop-up drive-thru for Canadian travelers

In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend.

By Dianna Christe • May 15, 2019

Trader Joe's debuts YouTube channel

The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.

By Lauren Manning • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

Behr to pay 'Color Explorer' $10K to travel, name new paint colors

An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.

By Barry Levine • May 14, 2019

Sears' new logo panned by customers

Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb.

By Ben Unglesbee • May 13, 2019

Facebook sues Rankwave over alleged misuse of user data

By filing the suit, the social giant is sending a message to app developers that it's serious about enforcing privacy policies.

By Robert Williams • May 13, 2019

Natural Light taps humorous YouTube video to find an intern

The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.

By Dianna Christe • May 13, 2019

Instagram unveils curated @shop account to showcase online merchants

The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.

By Robert Williams • May 13, 2019

Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.

By Peter Adams • May 10, 2019

La-Z-Boy spins Kristen Bell's social spat into sponsorship

The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.

By Barry Levine • May 10, 2019

Nike runs shoppable Snapchat lens to support women's soccer

On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

By Robert Williams • May 10, 2019

Chick-fil-A has the strongest QSR brand personality on social, study says

Fast food giants were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.

By Lauren Manning • May 9, 2019

Study: Chatbots to drive $112B in retail sales by 2023

Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.

By Robert Williams • May 9, 2019