Social Media: Page 115
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Danone links illustrated yogurt packaging to Spotify playlists
The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.
By Robert Williams • Feb. 28, 2019 -
Lay's ties exclusive Bebe Rexha song downloads to chip packaging
After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.
By Erica Sweeney • Feb. 28, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week
Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.
By Robert Williams • Feb. 28, 2019 -
Opinion
Measuring brand activations in the digital age with 'return on experience'
While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.
By Stefan Tauber • Feb. 28, 2019 -
Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue
The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4.
By Erica Sweeney • Feb. 28, 2019 -
Facebook hits play on 'upfront' ad sales for premium video
In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies.
By Robert Williams • Feb. 27, 2019 -
Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.
By Erica Sweeney • Feb. 27, 2019 -
Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes
Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.
By Erica Sweeney • Feb. 26, 2019 -
Study: 75% of consumers want more rewarded content like videos, surveys
Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.
By Erica Sweeney • Feb. 26, 2019 -
Facebook collects sensitive personal data from apps, The Wall Street Journal reports
The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.
By Robert Williams • Feb. 25, 2019 -
Study: Mobile powers 76% of large fashion retailers' web visits
Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.
By Robert Williams • Feb. 25, 2019 -
Report: Pinterest secretly files for IPO, seeks $12B market value
A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers.
By Robert Williams • Feb. 22, 2019 -
Baskin-Robbins sees 12% lift in store visits from Spotify ads
The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.
By Robert Williams • Feb. 21, 2019 -
Facebook ad ROI improves as holiday spend drops 45%, analysis finds
Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.
By Erica Sweeney • Feb. 21, 2019 -
Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content
The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring."
By Erica Sweeney • Feb. 21, 2019 -
Column
Comic Dive: Jolly Green Dating
Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.
By John Hazard and Lisa Burdige • Feb. 20, 2019 -
Snapchat adds hockey highlights, curated stories to NHL deal
The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.
By Robert Williams • Feb. 20, 2019 -
Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter
The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.
By Robert Williams • Feb. 20, 2019 -
Revlon rolls out influencer-backed campaign with Instagram sweepstakes
The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.
By Robert Williams • Feb. 20, 2019 -
Zillow, Attn: debut docu-series spotlighting America's housing crises
The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.
By Erica Sweeney • Feb. 19, 2019 -
Mobile shopping surged 64% during holidays, survey finds
The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.
By Robert Williams • Feb. 19, 2019 -
Report: TikTok tests native video ads that point to websites
The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.
By Robert Williams • Feb. 19, 2019 -
Fiery UK parliamentary report puts Facebook in regulatory crosshairs
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
By Erica Sweeney • Feb. 19, 2019 -
Report: New York Times presses pause on Snapchat Discover
The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.
By Robert Williams • Feb. 15, 2019 -
Facebook opens checkbook, ad inventory on Watch, reports say
The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.
By Robert Williams • Feb. 15, 2019
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