Social Media: Page 115


  • Instagram launches in-app checkout with 20 major brands

    Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

    By March 19, 2019
  • Smirnoff contest solicits pitches to bring Fourth of July parties to life

    Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.

    By Erica Sweeney • March 19, 2019
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    RawPixel via Unsplash
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    Pressure to take a stand on values extends to B2B companies, study finds

    Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.

    By Erica Sweeney • March 19, 2019
  • Long John Silver's serves up original album, audio coupons for Lent

    Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

    By March 19, 2019
  • P&G's Bounty teams with BuzzFeed on March Madness videos

    Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

    By March 19, 2019
  • Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds

    While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.

    By Erica Sweeney • March 18, 2019
  • Report: Snapchat prepares to unveil long-rumored gaming platform

    Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.

    By March 18, 2019
  • Snickers and Skittles expand partnership with WWE

    Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars. 

    By Erica Sweeney • March 18, 2019
  • Facebook loses 2 top executives amid strategy change

    The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.

    By March 15, 2019
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    Accenture Interactive
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    How Accenture Interactive pairs brands with AR, VR to connect with consumers

    At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

    By March 15, 2019
  • Column

    Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

    The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.

    By , , March 15, 2019
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    Kroger
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    Kroger expands Pinterest tie-up with first-party data ad targeting

    A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

    By Erica Sweeney • March 15, 2019
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    John Hazard and Lisa Burdige
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    NYT: Criminal probe into Facebook entangles smartphone makers

    The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.

    By March 14, 2019
  • Febreze drops fresh album of musical ads

    "The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.

    By March 14, 2019
  • Betabrand builds customer acquisition strategy around Facebook comments

    The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks. 

    By Erica Sweeney • March 14, 2019
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    Olay
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    Olay turns its musical videos into a Broadway show

    Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."

    By Erica Sweeney • March 14, 2019
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    Nutrish/Tremor Video DSP
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    EMarketer: Social video ad spending will surge 44% by 2021

    The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.

    By March 13, 2019
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    Three Olives
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    Three Olives Vodka's influencer campaign boosts awareness 32%

    The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.

    By March 13, 2019
  • Facebook replaces relevance score, changes ad metrics

    The changes could help advertisers address trends like personalization and ad relevance.

    By Erica Sweeney • March 13, 2019
  • Google lets YouTube creators add AR selfies to Stories

    Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

    By March 12, 2019
  • Basic Space looks to leverage the influencer economy

    Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.

    By Dan O'Shea • March 12, 2019
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    Twitter
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    How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions

    At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."

    By March 12, 2019
  • Pedigree links shelter dog support drive to documentary sponsorship

    The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.

    By Erica Sweeney • March 12, 2019
  • Acura, influencers dare March Madness fans to show off their skills on social

    The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.

    By March 12, 2019
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    Natalie Koltun / Marketing Dive
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    Marketers at SXSW discuss building brands via social awareness

    Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.

    By March 11, 2019